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We are the Hubspot CMS to Payload migration experts

Challenges with Hubspot CMS

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Key pain points

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Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

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Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

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Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

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Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

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Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

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E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Payload

Payload CMS stands out as a robust and flexible content management solution, particularly for developers working with Next.js. Its seamless integration with Next.js allows for a smooth development experience, enabling developers to harness the full power of this popular framework while managing content efficiently. The CMS is open-source, which means it can be customized and extended to meet specific project requirements, offering unparalleled flexibility. With support for custom data models, Payload CMS can handle a wide variety of applications, from simple blogs to complex enterprise systems, making it a versatile choice for developers.

The user-friendly admin interface of Payload CMS enhances the content management process, making it accessible even to non-technical users. This intuitive interface simplifies tasks such as content creation and media management, allowing teams to focus on delivering quality content without technical hurdles. Furthermore, Payload comes equipped with rich features, including authentication, access control, and media management, right out of the box, which accelerates development and reduces the need for additional plugins. Supported by a growing community, developers can benefit from shared knowledge and contributions, ensuring that Payload CMS continues to evolve and improve over time.

Key Advantages

  • •Seamless integration with Next.js applications
  • •Fully customizable and extendable by developers
  • •Supports custom data models for diverse applications
  • •Intuitive admin UI for easy content management
  • •Custom plugins and APIs for added functionality
  • •Growing developer community for contributions and support
  • •Built-in authentication, access control, media management

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch