Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”
Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.
Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.
Prismic is phenomenal for simplistic page-builder-style websites. Its simplistic drag-and-drop page builder, along with the newer code-based version, helps you generate like-for-like components and automates the developers' process.
The built-in media optimisation tool is also great, so you can ensure that even if you're uploading 4mb images, they're going to be scaled down with minimal compression artefacts.

Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
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