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We are the Ghost to Payload migration experts

Challenges with Ghost

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”

Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.

Key pain points

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Blogging-centric feature set

Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

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Sparse plugin marketplace

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

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No visual page builder

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

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Custom coding required

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

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Limited content modeling

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

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Lacks multi-site support

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.

Benefits of Payload

Payload CMS stands out as a robust and flexible content management solution, particularly for developers working with Next.js. Its seamless integration with Next.js allows for a smooth development experience, enabling developers to harness the full power of this popular framework while managing content efficiently. The CMS is open-source, which means it can be customized and extended to meet specific project requirements, offering unparalleled flexibility. With support for custom data models, Payload CMS can handle a wide variety of applications, from simple blogs to complex enterprise systems, making it a versatile choice for developers.

The user-friendly admin interface of Payload CMS enhances the content management process, making it accessible even to non-technical users. This intuitive interface simplifies tasks such as content creation and media management, allowing teams to focus on delivering quality content without technical hurdles. Furthermore, Payload comes equipped with rich features, including authentication, access control, and media management, right out of the box, which accelerates development and reduces the need for additional plugins. Supported by a growing community, developers can benefit from shared knowledge and contributions, ensuring that Payload CMS continues to evolve and improve over time.

Key Advantages

  • •Seamless integration with Next.js applications
  • •Fully customizable and extendable by developers
  • •Supports custom data models for diverse applications
  • •Intuitive admin UI for easy content management
  • •Custom plugins and APIs for added functionality
  • •Growing developer community for contributions and support
  • •Built-in authentication, access control, media management

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch