We are the Ghost to Payload migration experts

Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.

Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.