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We are the Ghost to Adobe Experience Manager migration experts

Challenges with Ghost

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”

Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.

Key pain points

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Blogging-centric feature set

Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

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Sparse plugin marketplace

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

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No visual page builder

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

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Custom coding required

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

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Limited content modeling

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

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Lacks multi-site support

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.

Benefits of Adobe Experience Manager

Adobe Experience Manager (AEM) excels as a comprehensive content management solution that seamlessly integrates with Adobe's suite of creative and marketing tools.

Its robust capabilities in digital asset management and content personalisation empower businesses to deliver targeted and consistent experiences across all customer touchpoints.

AEM’s scalable and flexible architecture supports enterprise-level operations, while its intuitive user interface enhances productivity by simplifying complex content workflows. The platform's seamless integration with Adobe Creative Cloud and Marketing Cloud further amplifies its value for creative teams.

Key Advantages

  • •Comprehensive content management solution
  • •Integration with Adobe tools
  • •Robust digital asset management
  • •Advanced content personalisation
  • •Supports targeted customer experiences
  • •Consistent multi-channel delivery
  • •Scalable enterprise-level operations
  • •Flexible architecture
  • •Intuitive user interface
  • •Simplifies content workflows
  • •Enhances team productivity
  • •Integrated creative and marketing tools

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch