Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Framer to Tina CMS
Key pain points
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).

Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.

Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.

Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.

Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.

Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.

Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Key advantages
Tina CMS has a genuinely compelling core idea: real-time visual editing backed by Git. Instead of your content living in some opaque database, every change becomes a Git commit. For developer teams that already live in Git, this feels natural. The local development workflow is solid too — you can iterate on schema and content simultaneously, merge everything in a single commit, and keep your content pipeline tightly coupled with your codebase. That's a meaningful advantage over CMS platforms that treat content as a completely separate concern.
The inline editing experience is where Tina really shines. Content editors can see their changes in context on the actual live site, which dramatically reduces the feedback loop between "I changed something" and "here's what it looks like." For marketing teams and content creators who are tired of editing fields in a dashboard and then previewing on a separate URL, this is a breath of fresh air. It bridges the gap between developer-friendly and editor-friendly in a way that most headless CMS platforms don't even attempt.
Since going fully open-source under Apache 2.0 and being acquired by SSW, the self-hosting story has improved significantly. You can run your own backend with your own database and auth, which gives you more control than relying on TinaCloud. If you're building a Next.js or React-based project and want a CMS that lives close to your code, Tina is worth serious consideration. If you want help evaluating whether Tina fits your stack, or you're looking at alternatives, we're happy to chat.

Real-time visual editing
Editors can make changes directly on the live site with instant visual feedback. This is genuinely one of the best inline editing experiences in the headless CMS space.

Git-backed content workflow
Every content change becomes a Git commit, so your content versioning, branching, and collaboration all flow through the same tools your developers already use.

Schema defined in code
Content models are defined in your codebase alongside your components, keeping your content structure and frontend tightly aligned and version-controlled.

Strong local development experience
You can develop locally with full CMS functionality, iterate on schema and content together, and push everything in a single commit. No cloud dependency during development.

Markdown and MDX support
Tina works natively with markdown and MDX files, making it a natural fit for documentation sites, blogs, and any project that already uses file-based content.

Fully open-source and self-hostable
The entire backend is open-source under Apache 2.0. You can self-host with your own database, auth, and Git provider, giving you full control over your content infrastructure.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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