Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Framer to KeystoneJS
Key pain points
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).

Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.

Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.

Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.

Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.

Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.

Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Key advantages
KeystoneJS is one of those tools that really clicks if your team thinks in code. It's a schema-driven, open-source headless CMS built on Node.js, and the developer experience is genuinely good. You define your content models in TypeScript, Keystone generates a GraphQL API and an admin UI for you, and you're off. There's very little magic or abstraction hiding what's happening under the hood, which we appreciate when building complex projects for clients.
The Prisma ORM integration is a real highlight. Automatic migration generation, type-safe database access, and support for PostgreSQL, MySQL, and SQLite mean you're not fighting your data layer. If you've ever had to wrangle a CMS into supporting a non-trivial relational content model, you'll understand why this matters. Keystone lets you express those relationships cleanly and query them with a proper GraphQL API.
The document field editor is also worth mentioning. It's one of the more thoughtful rich text implementations we've seen in a headless CMS. You can embed custom React components directly into the editor, which means content teams can work with your actual design system components rather than generic blocks. For teams that care about structured content, Keystone gives you real tools to enforce it.
Where Keystone really shines is in projects where the development team wants full ownership of the stack. There's no vendor lock-in, no proprietary query language, and no surprise pricing tiers. If you want a CMS that feels like a well-designed library rather than a platform, Keystone delivers on that promise.

Schema-as-code with full TypeScript support
Define your entire content model in TypeScript with strong type inference throughout. The schema drives everything from the database to the admin UI to the GraphQL API.

Automatic GraphQL API generation
Every content type you define automatically gets a full CRUD GraphQL API with filtering, pagination, and relationship resolution. No manual endpoint wiring needed.
Prisma-powered database layer
Built on Prisma ORM with automatic migration generation and type-safe queries. Supports PostgreSQL, MySQL, and SQLite out of the box.

Flexible document field editor
The rich text editor supports custom embedded components that map to your design system, giving content editors structured authoring without sacrificing flexibility.

Granular access control
Fine-grained, field-level access control defined in code. You can write custom logic for create, read, update, and delete operations per field or per list.

Fully open source with no vendor lock-in
MIT licensed with no paid tiers or proprietary features gated behind a subscription. You own the entire stack and can host it wherever you want.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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