Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Framer to Hubspot CMS migration experts
Challenges with Framer
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).
Key pain points
Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.
Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.
Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.
Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.
Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.
Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Benefits of Hubspot CMS
HubSpot whole ecosystem is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m.
It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: “Let marketing ship it themselves.”
But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic “why is this locked behind Enterprise?” surprise.
Key advantages
Intuitive drag-and-drop interface
Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless.
Deep CRM integration
Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer.
Built-in SEO tools and analytics
HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS.
Secure cloud hosting with SSL/CDN
Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime.
Lead tracking and management
Every form submission, chat, and CTA is automatically tracked. Marketing and sales teams get full visibility into user behaviour without setting up a separate tracking stack.
Live WYSIWYG previews
Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live
Get in touch
Book a meeting with us to discuss how we can help or fill out a form to get in touch
