From Framer to Builder.io

We are the Framer to Builder.io migration experts

Challenges with Framer

Key pain points

Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.

The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.

And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).

Basic CMS

Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.

Not built for serious eCommerce

It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.

Only friendly for designers

If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.

Limited advanced features

Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.

Small plugin ecosystem

The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.

Not suited for complex or multi-language sites

As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.

Benefits of Builder.io

Key advantages

Builder.io occupies a unique spot in the headless CMS landscape. It is not really a traditional headless CMS in the way that Sanity or Contentful are. It is more of a visual page builder with headless capabilities bolted on. That distinction matters because if your marketing team needs to ship landing pages fast without filing Jira tickets, Builder.io genuinely delivers on that promise. The drag-and-drop editor is solid, and the ability to register your own React components so that non-developers can compose pages from your actual design system is a legitimately powerful idea.

Where Builder.io really shines is in bridging the gap between developers and marketing teams. You build the components, register them with Builder, and then hand the keys over. Marketers can assemble pages, run A/B tests, and publish without touching code. For agencies like ours, this means fewer "can you just move this banner" tickets and more time spent on actual engineering work.

The framework support is also genuinely broad. Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native all have SDKs. If you are running a modern JavaScript stack, Builder.io probably has an integration for it. The AI features they have been shipping are interesting too, though still early days in terms of real production reliability.

Visual drag-and-drop editing in Builder.io

Visual drag-and-drop editor

The visual editor lets non-technical users build and edit pages using your actual codebase components. It is one of the better implementations of visual editing in the headless space.

Custom component registration

Developers can register their own React, Vue, or Angular components so editors drag and drop real design system pieces rather than generic blocks.

A/B testing and personalisation built in

Native experimentation tools let marketing teams run split tests and personalise content without needing a separate optimisation platform.

Broad framework support

SDKs for Next.js, React, Angular, Vue, Svelte, Qwik, SolidJS, and React Native mean you are not locked into a single frontend framework.

Marketing team using Builder.io autonomously

Marketing team autonomy

Content and marketing teams can ship landing pages, campaign pages, and promotions independently, which frees up developer time for product work.

Structured and visual content modes

Builder.io supports both structured data models for developer-driven content and visual page building for marketing-driven content, giving teams flexibility in how they work.