Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Framer to Adobe Experience Manager migration experts
Challenges with Framer
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).
Key pain points
Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.
Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.
Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.
Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.
Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.
Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Benefits of Adobe Experience Manager
AEM is the kind of platform you only choose if you’re a Fortune 500 company or enjoy voluntarily suffering. I hate anything Adobe builds. It’s bloated, overpriced, and aggressively designed to lock you into their ecosystem. But fine, here are the positives: the Adobe integration is unmatched. If your entire organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes this giant DXP monolith that handles assets, personalization, segmentation, and multi-channel delivery without breaking a sweat. The DAM is legitimately powerful, and it scales like a tank.
If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.
Key advantages
Integration with Adobe tools
AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction
Robust digital asset management
The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.
Consistent multi-channel delivery
AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.
Flexible architecture
Supports both classic and headless approaches, letting teams mix legacy setups with modern frontends. It’s adaptable enough for companies with complicated stacks.
Scalable enterprise-level operations
AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.
Intuitive user interface
For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.
Get in touch
Book a meeting with us to discuss how we can help or fill out a form to get in touch
