Case Study
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Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Drupal to Magnolia
We are the Drupal to Magnolia migration experts
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Challenges with Drupal
Key pain points
Here's the uncomfortable truth about Drupal: it's powerful, but it demands a level of investment that most teams underestimate. The learning curve is brutal. We're not talking about a weekend of tutorials; we're talking about months before a developer is truly productive. Drupal 8 and beyond adopted Symfony patterns, which is great for architecture but means you now need a PHP developer who also understands dependency injection, service containers, and YAML configuration files that seem to multiply overnight. Finding and retaining Drupal talent is genuinely difficult, and the developer survey data confirms it: fewer than 10% of the community is under 30, and almost nobody is joining fresh.
The upgrade story has been a recurring nightmare. The jump from Drupal 7 to 8 was essentially a full rebuild, and the ongoing churn from PHP and Symfony upstream changes means your team spends a meaningful chunk of time just keeping the lights on. Module compatibility breaks, themes need reworking, and the update process still isn't fully automated. If you're on a lean team, that maintenance burden is going to eat into your feature development time.
And then there's the content editor experience. Drupal was built by engineers for engineers, and it shows. The admin interface is functional but far from intuitive, and content teams coming from friendlier platforms consistently struggle with it. You can improve things with contributed modules and custom configuration, but that's more time and money. At the end of the day, if you don't have the budget for a dedicated Drupal team or a long-term agency partnership, you're going to have a bad time.
Punishing learning curve
Getting productive in Drupal takes months, not days. The combination of Symfony patterns, YAML configuration, and Drupal-specific conventions means onboarding new developers is slow and expensive.
Shrinking talent pool
The developer community is aging out. Fewer than 10% of Drupal developers are under 30, and new developers aren't joining at a rate that replaces those leaving. Finding affordable Drupal expertise is a real challenge.
Painful upgrade cycles
Between PHP version bumps, Symfony updates, and Drupal core changes, your team will spend significant time on maintenance that has nothing to do with shipping features. The Drupal 7 to 8 migration was so brutal they delayed end-of-life for years.
Poor content editor experience
The admin interface was designed by developers, and it shows. Content teams coming from WordPress, Sanity, or any modern CMS will find the editing experience clunky and unintuitive without significant customization.
Resource-hungry infrastructure
Drupal is not light. It demands proper server resources, caching layers, and database optimization to perform well. Cheap shared hosting won't cut it, and infrastructure costs add up quickly.
High total cost of ownership
It's open source, but don't let that fool you. Between specialized developers, hosting requirements, ongoing maintenance, and the sheer time investment to configure everything, Drupal projects consistently cost more than teams expect.
Benefits of Magnolia
Key advantages
Magnolia shines if you’re the kind of organisation that genuinely needs the full DXP kitchen sink. It packs personalisation, workflows, multi-site orchestration, multilingual publishing, DAM, marketing automation hooks, and every enterprise acronym you can think of. If your teams run complex global content operations with strict governance, Magnolia’s mature permission system, stability, and long-standing enterprise reputation make it a safe, compliant option.
To be transparent, we don’t actually prefer or build with Magnolia (or any of the DXP-flavoured headless CMSs). They try to do everything, and like most jack-of-all-trades platforms, they don’t excel at the things modern teams actually need that is speed, flexibility, clean workflows, and sane pricing. We’d happily point you toward modern alternatives like Sanity that give you 10× the agility without the enterprise bloat.
Java-based enterprise integration
Built on Java, Magnolia plugs neatly into large enterprise stacks that already rely on Java systems and legacy infrastructure. If your organisation lives and breathes JVM, Magnolia won’t fight your architecture.
Secure, scalable architecture
Magnolia’s core is engineered for high-security, high-traffic environments, with strong access control, clustering, and enterprise-grade stability. It’s built to survive heavy editorial activity and large content delivery demands.
Real-time page templating
Editors can adjust components and layouts and immediately preview results, making large enterprise content operations faster and less error-prone.
Editable component previews
Magnolia’s component-level previewing gives editors clarity on how complex pages come together, reducing back-and-forth with developers and keeping multi-team workflows sane.
Multi-site management tools
Designed for global brands, Magnolia supports multiple sites, languages, and regional variations under one roof.
Advanced workflow automation
From multi-step approvals to compliance-driven publishing flows, Magnolia handles heavyweight governance. This is the stuff big enterprises actually need when 20 departments want access but only 2 should publish.
Common questions
Drupal to Magnolia migration FAQs
Answers to the most common questions about Drupal to Magnolia migration
How do I migrate a website from Drupal?
We export your content, taxonomy, user data, and media from Drupal's database, then restructure everything for the target platform. Most Drupal migrations we handle move to Sanity or a headless setup with Next.js. The timeline depends on how many content types, custom modules, and Views you're running. A typical mid-size site takes 4-8 weeks. The hardest part is usually untangling custom module logic and rebuilding it in a modern stack.
What are the best Drupal alternatives?
For enterprise projects that need structured content and granular permissions, Sanity is our top recommendation. It matches Drupal's content modelling depth without the PHP overhead or the shrinking talent pool. For simpler sites that were on Drupal because someone chose it 10 years ago, WordPress or even Webflow might be enough. The right alternative depends on whether you actually need Drupal's power or just inherited it.
How do I migrate from Drupal 7 to a modern CMS?
Drupal 7 reached end-of-life, so this is urgent for many teams. Rather than migrating to Drupal 10 (which is essentially a rebuild anyway), most of our clients choose to move to a headless CMS instead. We extract your Drupal 7 content using Drush and custom migration scripts, then map it to the new platform's schema. The frontend gets rebuilt in Next.js or a similar framework. It's a bigger project than a version upgrade, but you end up with a system that's actually maintainable long-term.
How much does a Drupal migration cost?
It varies wildly based on content volume, custom modules, and frontend complexity. A small Drupal site with 500 pages might cost $15,000-$30,000 to migrate. Enterprise Drupal sites with thousands of pages, custom workflows, and multilingual content can run $50,000-$150,000+. The honest truth is that Drupal migrations are expensive because the platform is complex. But the ongoing savings from reduced hosting costs, easier maintenance, and cheaper developer rates usually justify the investment within 12-18 months.
Is Drupal still worth using in 2026?
Only if your project genuinely needs what Drupal offers, meaning deep content modelling, granular permissions, and multilingual support at scale. For government and large institutional sites, it still makes sense. For everything else, the shrinking developer pool, high maintenance costs, and painful upgrade cycles make it hard to justify. We've moved many teams off Drupal who were paying $200+/hour for specialized developers when a modern headless setup would have served them better at a fraction of the ongoing cost.
How long does it take to migrate away from Magnolia CMS?
Magnolia migrations are among the most involved we handle. The Java-based architecture, proprietary modules, and tightly coupled workflows mean there's no quick extract-and-import path. Content needs to be exported from Magnolia's JCR (Java Content Repository), transformed, and loaded into your target platform. For a mid-sized enterprise site with 1,000 to 5,000 pages, expect 8 to 16 weeks. The timeline depends heavily on how many proprietary modules your team has adopted and how complex your multi-site setup is.
Why do companies leave Magnolia?
Cost and agility are the two main drivers. Magnolia's enterprise licensing is opaque and expensive, with annual fees that balloon as you add modules and environments. Teams also get frustrated by the Java dependency. Finding and retaining Java CMS developers is harder and more expensive every year, especially when modern headless platforms let teams build with JavaScript and TypeScript instead. The vendor lock-in from proprietary modules makes the decision feel overdue by the time teams finally commit to migrating.
Can we migrate from Magnolia to a headless CMS without losing our multi-site setup?
Yes, but the approach changes. Magnolia handles multi-site through its own orchestration layer, while headless platforms like Sanity use workspace configurations or project-level separation. We rebuild multi-site architectures using the target CMS's native multi-tenancy features. The content migration itself is the simpler part. The harder work is re-implementing your personalisation rules, approval workflows, and permission structures outside of Magnolia's proprietary ecosystem.
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