Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Drupal to Dato CMS
Key pain points
Here's the uncomfortable truth about Drupal: it's powerful, but it demands a level of investment that most teams underestimate. The learning curve is brutal. We're not talking about a weekend of tutorials; we're talking about months before a developer is truly productive. Drupal 8 and beyond adopted Symfony patterns, which is great for architecture but means you now need a PHP developer who also understands dependency injection, service containers, and YAML configuration files that seem to multiply overnight. Finding and retaining Drupal talent is genuinely difficult, and the developer survey data confirms it: fewer than 10% of the community is under 30, and almost nobody is joining fresh.
The upgrade story has been a recurring nightmare. The jump from Drupal 7 to 8 was essentially a full rebuild, and the ongoing churn from PHP and Symfony upstream changes means your team spends a meaningful chunk of time just keeping the lights on. Module compatibility breaks, themes need reworking, and the update process still isn't fully automated. If you're on a lean team, that maintenance burden is going to eat into your feature development time.
And then there's the content editor experience. Drupal was built by engineers for engineers, and it shows. The admin interface is functional but far from intuitive, and content teams coming from friendlier platforms consistently struggle with it. You can improve things with contributed modules and custom configuration, but that's more time and money. At the end of the day, if you don't have the budget for a dedicated Drupal team or a long-term agency partnership, you're going to have a bad time.

Punishing learning curve
Getting productive in Drupal takes months, not days. The combination of Symfony patterns, YAML configuration, and Drupal-specific conventions means onboarding new developers is slow and expensive.

Shrinking talent pool
The developer community is aging out. Fewer than 10% of Drupal developers are under 30, and new developers aren't joining at a rate that replaces those leaving. Finding affordable Drupal expertise is a real challenge.

Painful upgrade cycles
Between PHP version bumps, Symfony updates, and Drupal core changes, your team will spend significant time on maintenance that has nothing to do with shipping features. The Drupal 7 to 8 migration was so brutal they delayed end-of-life for years.

Poor content editor experience
The admin interface was designed by developers, and it shows. Content teams coming from WordPress, Sanity, or any modern CMS will find the editing experience clunky and unintuitive without significant customization.

Resource-hungry infrastructure
Drupal is not light. It demands proper server resources, caching layers, and database optimization to perform well. Cheap shared hosting won't cut it, and infrastructure costs add up quickly.

High total cost of ownership
It's open source, but don't let that fool you. Between specialized developers, hosting requirements, ongoing maintenance, and the sheer time investment to configure everything, Drupal projects consistently cost more than teams expect.
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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