Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Directus to Tina CMS
Key pain points
Directus looks fantastic in demos, but things get rocky once you actually try to use it at scale. Cloud plans jump to enterprise the moment your team grows past five users, and the API limits are tight enough that any traffic spike means aggressive caching or a surprise bill. It feels flexible until you realise the platform has a lot of operational overhead baked in.
On the dev side, updates can introduce breaking changes, the documentation doesn’t always keep pace, and the extension ecosystem is pretty thin. Localization is technically supported but fiddly and easy to misconfigure, and large datasets make the UI noticeably sluggish. And if you want anything deeply custom, you’re suddenly living in Vue.js land, which is not where most teams want to spend their weekends.

Breaking update changes
Directus has a habit of shipping updates that occasionally break things you weren’t planning to fix. Unless you're on an enterprise plan, you don’t get clean version control.

Limited extension ecosystem
The plugin ecosystem is still pretty bare. Anything even mildly niche ends up becoming a “let’s just custom build it” moment, which defeats the purpose of picking a CMS with extensions.

Complex localization setup
Yes, it supports multilingual content, but setting it up feels like assembling IKEA furniture blindfolded. It works, but expect extra config, extra steps, and extra patience.

Version control paywall
Want safe rollbacks, controlled releases, and predictable deployments? Great, Directus will tell you to upgrade first. Versioning is locked behind higher-tier plans, which is… bold.

Vue.js knowledge requirement
Custom interfaces and deeper tweaks need Vue.js, so if your team only speaks React, prepare for a small identity crisis (or a hiring plan).

Large dataset performance issues
Heavy tables and deeply relational data can slow down queries and the UI, forcing you to optimise more than you probably wanted to.
Key advantages
Tina CMS has a genuinely compelling core idea: real-time visual editing backed by Git. Instead of your content living in some opaque database, every change becomes a Git commit. For developer teams that already live in Git, this feels natural. The local development workflow is solid too — you can iterate on schema and content simultaneously, merge everything in a single commit, and keep your content pipeline tightly coupled with your codebase. That's a meaningful advantage over CMS platforms that treat content as a completely separate concern.
The inline editing experience is where Tina really shines. Content editors can see their changes in context on the actual live site, which dramatically reduces the feedback loop between "I changed something" and "here's what it looks like." For marketing teams and content creators who are tired of editing fields in a dashboard and then previewing on a separate URL, this is a breath of fresh air. It bridges the gap between developer-friendly and editor-friendly in a way that most headless CMS platforms don't even attempt.
Since going fully open-source under Apache 2.0 and being acquired by SSW, the self-hosting story has improved significantly. You can run your own backend with your own database and auth, which gives you more control than relying on TinaCloud. If you're building a Next.js or React-based project and want a CMS that lives close to your code, Tina is worth serious consideration. If you want help evaluating whether Tina fits your stack, or you're looking at alternatives, we're happy to chat.

Real-time visual editing
Editors can make changes directly on the live site with instant visual feedback. This is genuinely one of the best inline editing experiences in the headless CMS space.

Git-backed content workflow
Every content change becomes a Git commit, so your content versioning, branching, and collaboration all flow through the same tools your developers already use.

Schema defined in code
Content models are defined in your codebase alongside your components, keeping your content structure and frontend tightly aligned and version-controlled.

Strong local development experience
You can develop locally with full CMS functionality, iterate on schema and content together, and push everything in a single commit. No cloud dependency during development.

Markdown and MDX support
Tina works natively with markdown and MDX files, making it a natural fit for documentation sites, blogs, and any project that already uses file-based content.

Fully open-source and self-hostable
The entire backend is open-source under Apache 2.0. You can self-host with your own database, auth, and Git provider, giving you full control over your content infrastructure.
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