Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Directus to Sitecore
Key pain points
Directus looks fantastic in demos, but things get rocky once you actually try to use it at scale. Cloud plans jump to enterprise the moment your team grows past five users, and the API limits are tight enough that any traffic spike means aggressive caching or a surprise bill. It feels flexible until you realise the platform has a lot of operational overhead baked in.
On the dev side, updates can introduce breaking changes, the documentation doesn’t always keep pace, and the extension ecosystem is pretty thin. Localization is technically supported but fiddly and easy to misconfigure, and large datasets make the UI noticeably sluggish. And if you want anything deeply custom, you’re suddenly living in Vue.js land, which is not where most teams want to spend their weekends.

Breaking update changes
Directus has a habit of shipping updates that occasionally break things you weren’t planning to fix. Unless you're on an enterprise plan, you don’t get clean version control.

Limited extension ecosystem
The plugin ecosystem is still pretty bare. Anything even mildly niche ends up becoming a “let’s just custom build it” moment, which defeats the purpose of picking a CMS with extensions.

Complex localization setup
Yes, it supports multilingual content, but setting it up feels like assembling IKEA furniture blindfolded. It works, but expect extra config, extra steps, and extra patience.

Version control paywall
Want safe rollbacks, controlled releases, and predictable deployments? Great, Directus will tell you to upgrade first. Versioning is locked behind higher-tier plans, which is… bold.

Vue.js knowledge requirement
Custom interfaces and deeper tweaks need Vue.js, so if your team only speaks React, prepare for a small identity crisis (or a hiring plan).

Large dataset performance issues
Heavy tables and deeply relational data can slow down queries and the UI, forcing you to optimise more than you probably wanted to.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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