Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Dato CMS to Strapi
Key pain points
DatoCMS gives all the vibes of Prismic, but is somehow less flexible. It can feel like a glorified drag-and-drop schema builder. The moment you want to do anything mildly custom, the walls start closing in. And yes, the pricing stings. It scales fast, which is great for Dato, not so great for anyone trying to run a startup without selling a kidney.
The ecosystem is small, the extensions are thin, and deeper customisation often turns into “well, I guess we’re building that ourselves.” There’s no real visual editor, no guardrails for inactive billing, and once your project grows, you quickly realise drag-and-drop doesn’t magically give you validation or extensibility. If you need something genuinely custom or long-term scalable, there are better choices. Just contact us before you start one of the most expensive journeys.

Limited customisation options
DatoCMS hits a ceiling fast if you need deeply custom logic. The drag-and-drop model is convenient, but it doesn’t give you the freedom a code-first setup would.

Pricing based on traffic
Costs scale with usage, which can get painful quickly for growing sites. Traffic spikes = surprise bills.

Steeper learning curve
While the UI is simple, the API-driven side demands more technical understanding. Non-developers may struggle once things get complex.

Need for additional plugins
Out-of-the-box features only go so far. More advanced workflows often require plugins or custom development to bridge gaps.

Limited feature set scalability
Great for small–mid projects, but larger, more demanding setups can outgrow what DatoCMS offers out of the box.

Potential integration issues
Certain frameworks and tools need careful configuration, and edge cases appear more often than you’d expect in more mature CMS ecosystems.
Key advantages
If you’re the kind of team that likes to get your hands dirty with real code instead of fighting a bloated enterprise UI, Strapi will feel like home. It’s open-source, customisable, and developer-centric. You get full access to the codebase, no licensing paywalls, and the freedom to shape your CMS exactly the way you want it.
It is flexible. You can use React, Vue, Angular, mobile apps, and smart displays to push content. And despite being dev-leaning, it still gives you GUI-based drag-and-drop schema generation, which means you can spin up content models fast without digging into JSON files every five minutes.

Node.js driven architecture
Built on Node.js, Strapi plugs straight into the modern JavaScript ecosystem. If your team already lives in JS-land, Strapi fits right in.

Seamless web technology integration
Pick your poison React, Vue, or Angular. Strapi plays nicely with all of them, making it easy to ship content.

Highly modular approach
Every part of Strapi is built like Lego. Add what you need, remove what you don’t, and customise endlessly. It’s great if you love building your CMS exactly your way instead of wrestling with rigid templates.

RESTful API flexibility
Out of the box, Strapi generates clean REST APIs that are easy to consume, easy to extend, and easy to customise. Ideal for multi-channel content delivery without rewriting half your backend.

Supports GraphQL APIs
With its GraphQL plugin, you get structured queries, reduced over-fetching, and a nicer developer experience with zero hacking required.

Flexible content management
Strapi lets you model content however you want, from simple pages to complex, relational structures. Combined with a drag-and-drop schema builder, it gives teams full control without feeling boxed in.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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