Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Despite its strengths, Dato CMS may pose issues, particularly for projects requiring extensive customisation or specific feature sets, as it might lack depth in certain areas compared to other CMS platforms. We've never been huge believers in "drag-and-drop" schema builders because they lack inherent validation and extensibility.
The pricing model, which scales with the required functionality and traffic usage, could be a limitation for startups or smaller businesses. Additionally, the learning curve associated with its API-driven environment might pose challenges to non-developers. Some users may also need additional plugins or custom development to fully meet their needs.
HubSpot whole ecosystem is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m.
It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: “Let marketing ship it themselves.”
But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic “why is this locked behind Enterprise?” surprise.

Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless.

Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer.

HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS.

Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime.
Every form submission, chat, and CTA is automatically tracked. Marketing and sales teams get full visibility into user behaviour without setting up a separate tracking stack.

Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live
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