Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Despite its strengths, Dato CMS may pose issues, particularly for projects requiring extensive customisation or specific feature sets, as it might lack depth in certain areas compared to other CMS platforms. We've never been huge believers in "drag-and-drop" schema builders because they lack inherent validation and extensibility.
The pricing model, which scales with the required functionality and traffic usage, could be a limitation for startups or smaller businesses. Additionally, the learning curve associated with its API-driven environment might pose challenges to non-developers. Some users may also need additional plugins or custom development to fully meet their needs.
Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.
The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.

Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.
If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.

Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.

Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.

You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.

Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.
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