Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Contentstack comes with a hefty price tag and an even heftier learning curve. You don’t just “spin it up,” you architect it, model it, train teams, fight through workflows, and hope your budget survives the onboarding. The editor can drag when the content tree gets big, and the visual builder starts feeling like it's running a marathon with ankle weights.
Pricing is also locked behind sales calls and enterprise paperwork. Good luck, if you want to switch platforms later. The custom setups and integrations turn migration into a full-blown project. Even with strong APIs, a lot of “advanced” tasks still need bespoke dev work, meaning you’ll rely on specialists whether you like it or not.

Even seasoned teams need time to get comfortable. Content modeling and workflows aren’t “plug and play,” expect onboarding sessions and a couple of headaches.

Getting everything wired up the way you want takes real developer hours. This isn’t a “spin it up on a Friday” CMS.

Large content models and lots of entries can make the editor feel sluggish, especially when teams scale up.

Anything beyond the basics tends to require a developer. Marketers won’t be bending this platform to their will alone.

The visual builder is powerful but can get overwhelming fast, especially with deep nesting or complex blocks.

You’ll spend time architecting your content upfront. If your team isn’t used to strict modeling, brace yourself.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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