Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Contentstack comes with a hefty price tag and an even heftier learning curve. You don’t just “spin it up,” you architect it, model it, train teams, fight through workflows, and hope your budget survives the onboarding. The editor can drag when the content tree gets big, and the visual builder starts feeling like it's running a marathon with ankle weights.
Pricing is also locked behind sales calls and enterprise paperwork. Good luck, if you want to switch platforms later. The custom setups and integrations turn migration into a full-blown project. Even with strong APIs, a lot of “advanced” tasks still need bespoke dev work, meaning you’ll rely on specialists whether you like it or not.

Even seasoned teams need time to get comfortable. Content modeling and workflows aren’t “plug and play,” expect onboarding sessions and a couple of headaches.

Getting everything wired up the way you want takes real developer hours. This isn’t a “spin it up on a Friday” CMS.

Large content models and lots of entries can make the editor feel sluggish, especially when teams scale up.

Anything beyond the basics tends to require a developer. Marketers won’t be bending this platform to their will alone.

The visual builder is powerful but can get overwhelming fast, especially with deep nesting or complex blocks.

You’ll spend time architecting your content upfront. If your team isn’t used to strict modeling, brace yourself.
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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Join the growing list of successful migrations
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