Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is that the developer has built it incorrectly, as it has a whole host of opinionation that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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Join the growing list of successful migrations
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