Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is because a developer has built it incorrectly, as it has a whole host of opinionation, that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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