Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From ButterCMS to Joomla
Key pain points
Where ButterCMS starts to show cracks is when projects grow beyond its comfort zone. The content modeling is adequate for straightforward use cases, but it lacks the depth and flexibility of platforms like Sanity or Contentful. Components are only available for pages, not collections or blog posts, which creates frustrating inconsistencies when you're trying to build a cohesive content architecture. The 1,000 content field limit, even on expensive plans, can become a real ceiling for ambitious projects.
The platform's smaller ecosystem is a double-edged sword. While anyone who knows JavaScript can work with the API, you won't find the same depth of community resources, plugins, or third-party integrations that larger platforms offer. Media management is also noticeably behind, with no bulk upload capability and limited asset organisation tools. For agencies managing multiple client sites, these paper cuts add up quickly.
There have also been transparency concerns. In 2024, a DNS incident affected thousands of sites using ButterCMS, but their status page showed no downtime. That kind of communication gap is a red flag for any team relying on a third-party CMS in production. The pricing, while competitive on the surface, can feel steep for smaller teams once you move past the limited free tier, and the jump between plans isn't always proportional to what you get.

Limited content modeling flexibility
Components are only available for pages, not collections or blog posts. This creates awkward workarounds when you need consistent structured content across different content types.

Content field limits on all plans
Even the most expensive plans cap you at 1,000 content fields. For complex, multi-locale projects this ceiling arrives faster than you'd expect.

No bulk media upload
The media library only supports single-file uploads with limited organisation tools. Managing assets across a large site becomes tedious quickly.

Small ecosystem and community
Compared to Contentful or Sanity, the community is tiny. Fewer plugins, fewer tutorials, and fewer developers with direct experience means more problem-solving on your own.

Transparency concerns around incidents
In 2024, a DNS incident reportedly affected sites using ButterCMS, but limited public acknowledgement on their status page raised concerns about transparency. The details are difficult to verify independently.

Pricing jumps between tiers
The free tier is very limited, and paid plans start at $71 per month. For small projects or startups, the cost can be hard to justify when alternatives offer more generous free tiers.
Key advantages
Trying to convince someone to use Joomla in 2025 feels like recommending Internet Explorer. But hey, if you must use it, there are a few redeeming qualities. Joomla does have some genuinely solid features. Native multilingual support without plugins is impressive. Its permission system is more detailed than most enterprise platforms, and the modular structure gives developers a lot of freedom to architect complex, multi-section sites. If you’ve got a big team with lots of editors and need granular control, Joomla won’t fall apart on you.
If you’re absolutely set on Joomla (and we can’t stop you), we’ll point you toward an agency that still proudly builds 2008-core-web-vital-failing templates. Or you can talk to us, and we’ll at least make sure you don’t regret every step of the journey.

Native multilingual support
Joomla ships with multilingual features baked in, so you don’t need a plugin graveyard just to run a site in five languages. It handles translations cleanly and is genuinely one of the few CMSs that gets this right out of the box.

Granular user permission system
Its ACL system is its biggest bragging right. You can lock down roles, workflows, and access rules with a level of control that most CMS platforms still envy.

Custom field capabilities
Joomla gives you solid flexibility with custom fields, letting you shape structured content without hacking together a dozen extensions. It’s powerful enough for complex layouts and multi-section content.

Active developer community
The community isn’t massive, but the people who are there are dedicated, technical, and still shipping useful extensions and documentation. If you're deep in Joomla land, it’s a lifeline.

Strong security foundation
When properly maintained, Joomla is known for being stable and secure. Regular updates and a security-focused core give it an edge over many older open-source CMS setups.

Modular architecture flexibility
Its module-based layout system lets you build multi-section portals, dashboards, and content-heavy sites without bending the platform backward. If you know what you're doing, it’s flexible enough to scale.
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