Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From ButterCMS to Drupal
Key pain points
Where ButterCMS starts to show cracks is when projects grow beyond its comfort zone. The content modeling is adequate for straightforward use cases, but it lacks the depth and flexibility of platforms like Sanity or Contentful. Components are only available for pages, not collections or blog posts, which creates frustrating inconsistencies when you're trying to build a cohesive content architecture. The 1,000 content field limit, even on expensive plans, can become a real ceiling for ambitious projects.
The platform's smaller ecosystem is a double-edged sword. While anyone who knows JavaScript can work with the API, you won't find the same depth of community resources, plugins, or third-party integrations that larger platforms offer. Media management is also noticeably behind, with no bulk upload capability and limited asset organisation tools. For agencies managing multiple client sites, these paper cuts add up quickly.
There have also been transparency concerns. In 2024, a DNS incident affected thousands of sites using ButterCMS, but their status page showed no downtime. That kind of communication gap is a red flag for any team relying on a third-party CMS in production. The pricing, while competitive on the surface, can feel steep for smaller teams once you move past the limited free tier, and the jump between plans isn't always proportional to what you get.

Limited content modeling flexibility
Components are only available for pages, not collections or blog posts. This creates awkward workarounds when you need consistent structured content across different content types.

Content field limits on all plans
Even the most expensive plans cap you at 1,000 content fields. For complex, multi-locale projects this ceiling arrives faster than you'd expect.

No bulk media upload
The media library only supports single-file uploads with limited organisation tools. Managing assets across a large site becomes tedious quickly.

Small ecosystem and community
Compared to Contentful or Sanity, the community is tiny. Fewer plugins, fewer tutorials, and fewer developers with direct experience means more problem-solving on your own.

Transparency concerns around incidents
In 2024, a DNS incident reportedly affected sites using ButterCMS, but limited public acknowledgement on their status page raised concerns about transparency. The details are difficult to verify independently.

Pricing jumps between tiers
The free tier is very limited, and paid plans start at $71 per month. For small projects or startups, the cost can be hard to justify when alternatives offer more generous free tiers.
Key advantages
We'll give credit where it's due: Drupal is a serious CMS for serious projects. If you're building a government portal, a university website, or a massive multilingual platform that needs to serve content in 24 languages, Drupal is genuinely hard to beat. Its content modeling is incredibly deep, its permissions system is enterprise-grade, and its multilingual capabilities are arguably the best in the open-source CMS world. The European Commission runs on it for a reason.
Where Drupal really shines is in complex, structured content architectures. You can model relationships between content types, build granular taxonomies, and set up editorial workflows that would make other CMS platforms weep. If your content team has 50 editors across multiple departments with different access levels, Drupal handles that without breaking a sweat. It's also one of the few traditional CMS platforms that has genuinely embraced decoupled architecture, so you can use it as a headless backend with a modern frontend framework if you want.
The community is smaller than WordPress but significantly more technical. Drupal developers tend to be proper engineers, and the ecosystem reflects that. Module quality is generally higher, security patches are taken seriously, and the project has strong governance. If you're in an enterprise or government context where compliance, accessibility, and security auditing matter, Drupal is a well-trodden path.
That said, we'd only recommend Drupal for projects that genuinely need its power. If you're building a marketing site or a blog, you're using a sledgehammer to hang a picture frame. Talk to us first, and we'll figure out if Drupal is actually the right fit or if you've been sold on it by someone who bills by the hour.

Exceptional content modeling
Drupal's entity and field system lets you build deeply structured, relational content architectures that most CMS platforms can only dream of. Complex taxonomies, references, and custom types are all first-class citizens.

Best-in-class multilingual support
With over 90 languages available out of the box and proper translation workflows baked in, Drupal is the gold standard for multilingual sites. No plugins, no hacks, just native support that actually works.

Granular permissions and workflows
The access control system is absurdly detailed. You can lock down roles, content types, fields, and editorial workflows with a precision that enterprise clients genuinely need and other platforms struggle to match.

Viable headless architecture
Drupal's JSON:API and GraphQL modules make it a legitimate headless CMS option, letting you pair a robust content backend with a modern frontend framework like Next.js or Nuxt.

Strong security track record
The Drupal security team is proactive and well-organized. Security advisories are clear, patches are timely, and the community takes vulnerabilities seriously, which matters a lot in government and enterprise contexts.

Open source with no vendor lock-in
You own your data, your code, and your hosting. There's no monthly SaaS bill that scales with your content volume, and you can move between hosting providers without rewriting anything.
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