Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Builder.io to Joomla
Key pain points
Builder.io looks impressive in demos but the reality of day-to-day usage tells a different story. The editor can be laggy, especially with more than 30 components on a page, and we have seen reports of outright crashes that lose unsaved work. The documentation is a persistent sore point. Developers on forums describe spending days trying to get basic integrations working because the docs are outdated or incomplete. For an agency setting up projects for clients, unreliable documentation means unpredictable timelines.
Pricing is another area where Builder.io catches teams off guard. The free tier exists but is quite limited, and costs ramp up quickly once you need features like roles, scheduling, or higher usage limits. We have seen complaints from freelancers and small teams about unexpected charges and slow support response times when trying to resolve billing issues. The lack of self-hosting is also a hard blocker for some clients with strict data residency requirements.
The biggest concern from our perspective is vendor lock-in. Builder.io's SDKs are deeply embedded in your frontend code, and if you ever need to migrate away, you are essentially rebuilding your page composition layer from scratch. There is also no real-time collaboration, so two editors working on the same page can overwrite each other's changes without warning.

Editor performance and stability
The visual editor becomes laggy with complex pages and has been reported to crash, losing unsaved work. Teams with content-heavy pages will feel this friction daily.

Outdated and incomplete documentation
Developers consistently report that the docs are confusing, outdated, or missing critical steps. Getting started takes far longer than it should for a tool that sells itself on speed.

Vendor lock-in risk
Builder.io's SDKs are tightly coupled to your frontend. Migrating away means rebuilding your entire page building and composition layer from scratch.

Limited collaboration tools
Builder.io now offers branching and peer review workflows in its Fusion product, but true real-time co-editing is still missing. Editors working outside of the Projects workflow can still overwrite each other's changes.

Pricing escalation
Costs ramp up quickly beyond the free tier, and teams report unexpected charges. Basic features like roles and scheduling sit behind higher-priced plans.

Slow and unresponsive support
Multiple users report delayed support responses, unresolved tickets, and difficulty getting refunds or cancellations processed in a reasonable timeframe.
Key advantages
Trying to convince someone to use Joomla in 2025 feels like recommending Internet Explorer. But hey, if you must use it, there are a few redeeming qualities. Joomla does have some genuinely solid features. Native multilingual support without plugins is impressive. Its permission system is more detailed than most enterprise platforms, and the modular structure gives developers a lot of freedom to architect complex, multi-section sites. If you’ve got a big team with lots of editors and need granular control, Joomla won’t fall apart on you.
If you’re absolutely set on Joomla (and we can’t stop you), we’ll point you toward an agency that still proudly builds 2008-core-web-vital-failing templates. Or you can talk to us, and we’ll at least make sure you don’t regret every step of the journey.

Native multilingual support
Joomla ships with multilingual features baked in, so you don’t need a plugin graveyard just to run a site in five languages. It handles translations cleanly and is genuinely one of the few CMSs that gets this right out of the box.

Granular user permission system
Its ACL system is its biggest bragging right. You can lock down roles, workflows, and access rules with a level of control that most CMS platforms still envy.

Custom field capabilities
Joomla gives you solid flexibility with custom fields, letting you shape structured content without hacking together a dozen extensions. It’s powerful enough for complex layouts and multi-section content.

Active developer community
The community isn’t massive, but the people who are there are dedicated, technical, and still shipping useful extensions and documentation. If you're deep in Joomla land, it’s a lifeline.

Strong security foundation
When properly maintained, Joomla is known for being stable and secure. Regular updates and a security-focused core give it an edge over many older open-source CMS setups.

Modular architecture flexibility
Its module-based layout system lets you build multi-section portals, dashboards, and content-heavy sites without bending the platform backward. If you know what you're doing, it’s flexible enough to scale.
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