Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From BaseHub to WordPress
We are the BaseHub to WordPress migration experts
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Challenges with BaseHub
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.
Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.
Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.
Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.
Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.
API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.
Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Benefits of WordPress
Key advantages
We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way.
But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple.
Plugins for everything
You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on “someone already built that.”
Strong community support
If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music.
Easy to use
You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done.
Vast theme selection
You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box.
Ideal for beginners
One of the easiest ways to get a site live without knowing the difference between HTML and “the thing that makes the text bold.”
Flexible configuration options
Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case.
Common questions
BaseHub to WordPress migration FAQs
Answers to the most common questions about BaseHub to WordPress migration
How do we migrate content out of BaseHub?
BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.
Why do teams leave BaseHub?
BaseHub is still a young platform, and teams hit its limits as projects grow. The most common complaints we hear are feature glitches in production, limited third-party integrations, and an interface that feels more like a database browser than a CMS. Localization support is weak, API rate limits bite harder than expected on high-traffic sites, and real-time collaboration can hiccup under pressure. Teams that need enterprise-grade reliability often outgrow BaseHub within 6 to 12 months.
Is BaseHub stable enough for production sites?
For small marketing sites and developer portfolios, BaseHub works fine. For anything with real traffic, multiple editors, or complex content workflows, we'd urge caution. The platform ships features quickly but stability doesn't always keep pace. We've seen branching break under pressure and collaboration features hiccup at inconvenient moments. If your business depends on publishing uptime, you want a CMS with a longer track record of production reliability.
What are the best WordPress alternatives?
It depends on what you're building. For marketing sites, Webflow or Framer will get you further with less pain. For content-heavy projects that need a headless CMS, Sanity is our go-to recommendation. It gives developers full control over the frontend while editors get a clean, modern interface. If you're a developer looking for alternatives specifically, Next.js paired with Sanity or even a static site generator will outperform WordPress on speed, security, and developer experience.
How much does WordPress cost per month?
WordPress.org itself is free, but hosting, themes, premium plugins, and maintenance add up quickly. A basic setup on SiteGround runs about $3-15/month for hosting. Add a premium theme ($50-200 one-time), a few paid plugins ($100-500/year), and a security solution. Realistically, you're looking at $30-100/month for a properly maintained small business site. WordPress.com's managed plans run $4/month (Personal) to $45/month (Commerce) on annual billing, and plugin installs only unlock on the Business plan and above at $25/month. WordPress.com Enterprise starts at $25,000/year.
How do I migrate from WordPress to a headless CMS?
We start by exporting your WordPress content using WP's REST API or a database export, then restructure it for the target CMS. Posts, pages, categories, tags, media, and custom fields all get mapped to the new schema. The frontend gets rebuilt in a modern framework like Next.js. The whole process usually takes 3-6 weeks depending on how many custom post types and plugins you have. We've done this migration enough times to have solid tooling for it.
What are the best WordPress alternatives for developers?
If you're a developer tired of PHP and plugin conflicts, look at headless CMS options paired with a frontend framework. Sanity with Next.js is our top pick. You get TypeScript, version control for your content schema, and a frontend you actually enjoy working with. Strapi is another option if you want self-hosted and open-source. For simple sites, Astro with markdown content is surprisingly powerful and deploys anywhere.
Is it worth migrating away from WordPress?
For most teams we work with, yes. The maintenance burden alone costs more than people realize. Between plugin updates, security patches, performance tuning, and the occasional site-breaking PHP error, WordPress demands constant attention. Modern alternatives give you better performance, stronger security by default, and a developer experience that doesn't feel like 2010. The migration itself is an investment, but the reduced ongoing costs and improved site speed usually pay for it within 6-12 months.
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