Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From BaseHub to Storyblok
We are the BaseHub to Storyblok migration experts
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Challenges with BaseHub
Key pain points
BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.
BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.
Occasional feature glitches
New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.
Not yet enterprise-ready
It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.
Limited third-party integrations
If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.
Localization support gaps
Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.
API rate limiting constraints
Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.
Sporadic stability issues
Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.
Benefits of Storyblok
Key advantages
If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms.
That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly.
Visual editing capabilities
Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop “guess and publish.”
Component-based approach
You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.
Efficient content structuring
Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.
Robust multi-language support
One CMS, many languages, zero chaos. Localise content without duplicate pages, messy exports, or spreadsheet archaeology.
Collaborative environment
Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.
Highly customisable
If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.
Common questions
BaseHub to Storyblok migration FAQs
Answers to the most common questions about BaseHub to Storyblok migration
How do we migrate content out of BaseHub?
BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.
Why do teams leave BaseHub?
BaseHub is still a young platform, and teams hit its limits as projects grow. The most common complaints we hear are feature glitches in production, limited third-party integrations, and an interface that feels more like a database browser than a CMS. Localization support is weak, API rate limits bite harder than expected on high-traffic sites, and real-time collaboration can hiccup under pressure. Teams that need enterprise-grade reliability often outgrow BaseHub within 6 to 12 months.
Is BaseHub stable enough for production sites?
For small marketing sites and developer portfolios, BaseHub works fine. For anything with real traffic, multiple editors, or complex content workflows, we'd urge caution. The platform ships features quickly but stability doesn't always keep pace. We've seen branching break under pressure and collaboration features hiccup at inconvenient moments. If your business depends on publishing uptime, you want a CMS with a longer track record of production reliability.
What are the best Storyblok alternatives?
Sanity is the alternative we recommend most often. It offers deeper content modelling, real-time collaboration, and a pricing model that doesn't spike when you add features. Contentful is another option if you want a mature ecosystem, though it's pricier. For teams that loved Storyblok's visual editor, Sanity's Presentation tool now provides a similar live preview experience. We've migrated several Storyblok projects to Sanity, and the feedback from both editors and developers has been positive.
How much does Storyblok cost?
Storyblok has a Starter plan at $0 with 1 seat, 2 locales, and 100K API requests. The Growth plan is $99/month for 5 seats, 1M API requests, and 2 locales. Growth Plus is $349/month for 15 seats, 4M API requests, and 10 locales. Extra seats are $15/month each, extra locales $20/month, extra traffic $75/250GB. Premium and Elite are custom pricing and unlock SSO, custom roles, and the GraphQL API. Teams often outgrow the Growth plan on locales or API volume rather than features, which forces a $250/month jump.
Does Storyblok have a visual editor?
Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing.
Can I migrate from Storyblok to another CMS?
Yes. We export your stories, components, and assets through Storyblok's API, then restructure everything for the target platform. Storyblok's component-based content model actually maps well to Sanity's block system. Most migrations take 3-5 weeks. The main challenge is handling Storyblok's nested component structure and translating field-level localization to the new platform's approach. We keep your site running on Storyblok throughout, so there's zero downtime during the switch.
Is Storyblok good for large websites?
It works for mid-size sites but starts showing strain at enterprise scale. The API has performance limitations when fetching deeply nested content, and the pricing jumps between tiers are steep. Teams with 50+ pages and multiple locales often find themselves on the Growth Plus plan ($349/month) or pushed toward Premium sooner than expected, especially because custom roles and SSO only appear on enterprise tiers. For large-scale projects, we typically recommend Sanity instead. Its GROQ query language handles complex content relationships more efficiently, and pricing scales more predictably.
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