We are the Basehub to Magnolia migration experts

BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.

BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.

Magnolia shines if you’re the kind of organisation that genuinely needs the full DXP kitchen sink. It packs personalisation, workflows, multi-site orchestration, multilingual publishing, DAM, marketing automation hooks, and every enterprise acronym you can think of. If your teams run complex global content operations with strict governance, Magnolia’s mature permission system, stability, and long-standing enterprise reputation make it a safe, compliant option.

To be transparent, we don’t actually prefer or build with Magnolia (or any of the DXP-flavoured headless CMSs). They try to do everything, and like most jack-of-all-trades platforms, they don’t excel at the things modern teams actually need that is speed, flexibility, clean workflows, and sane pricing. We’d happily point you toward modern alternatives like Sanity that give you 10× the agility without the enterprise bloat.