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We are the Basehub to Adobe Experience Manager migration experts

Challenges with Basehub

BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, “Won't marketers need to be able to edit on the go?” Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.

BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable “why is this breaking again?” moments.

Key pain points

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Occasional feature glitches

New features sometimes ship a bit wobbly, so expect the occasional “why is this suddenly broken?” moment.

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Not yet enterprise-ready

It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

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Limited third-party integrations

If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

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Localization support gaps

Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

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API rate limiting constraints

Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

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Sporadic stability issues

Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.

Benefits of Adobe Experience Manager

Adobe Experience Manager (AEM) excels as a comprehensive content management solution that seamlessly integrates with Adobe's suite of creative and marketing tools.

Its robust capabilities in digital asset management and content personalisation empower businesses to deliver targeted and consistent experiences across all customer touchpoints.

AEM’s scalable and flexible architecture supports enterprise-level operations, while its intuitive user interface enhances productivity by simplifying complex content workflows. The platform's seamless integration with Adobe Creative Cloud and Marketing Cloud further amplifies its value for creative teams.

Key Advantages

  • •Comprehensive content management solution
  • •Integration with Adobe tools
  • •Robust digital asset management
  • •Advanced content personalisation
  • •Supports targeted customer experiences
  • •Consistent multi-channel delivery
  • •Scalable enterprise-level operations
  • •Flexible architecture
  • •Intuitive user interface
  • •Simplifies content workflows
  • •Enhances team productivity
  • •Integrated creative and marketing tools

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch