We are the Adobe Experience Manager to Magnolia migration experts

While highly capable, Adobe Experience Manager's complexity and cost can be significant barriers for smaller businesses. It can also be very, very slow if not set up correctly.

The platform requires substantial investment in both licensing and operational resources, making it more suited to large enterprises. Its comprehensive feature set can result in a steep learning curve and prolonged implementation periods.

Organizations may face challenges in navigating AEM’s extensive capabilities without specialised expertise, potentially increasing the dependency on Adobe-certified partners for successful deployment and ongoing management.

If you see the word specialised, you know you're going to recieve an invoice with an extra 0 on the end. If you're considering scrapping it and moving to something significantly faster, we've got you covered.

Magnolia shines if you’re the kind of organisation that genuinely needs the full DXP kitchen sink. It packs personalisation, workflows, multi-site orchestration, multilingual publishing, DAM, marketing automation hooks, and every enterprise acronym you can think of. If your teams run complex global content operations with strict governance, Magnolia’s mature permission system, stability, and long-standing enterprise reputation make it a safe, compliant option.

To be transparent, we don’t actually prefer or build with Magnolia (or any of the DXP-flavoured headless CMSs). They try to do everything, and like most jack-of-all-trades platforms, they don’t excel at the things modern teams actually need that is speed, flexibility, clean workflows, and sane pricing. We’d happily point you toward modern alternatives like Sanity that give you 10× the agility without the enterprise bloat.