Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While highly capable, Adobe Experience Manager's complexity and cost can be significant barriers for smaller businesses. It can also be very, very slow if not set up correctly.
The platform requires substantial investment in both licensing and operational resources, making it more suited to large enterprises. Its comprehensive feature set can result in a steep learning curve and prolonged implementation periods.
Organizations may face challenges in navigating AEM’s extensive capabilities without specialised expertise, potentially increasing the dependency on Adobe-certified partners for successful deployment and ongoing management.
If you see the word specialised, you know you're going to recieve an invoice with an extra 0 on the end. If you're considering scrapping it and moving to something significantly faster, we've got you covered.
Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.
The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.

Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.
If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.

Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.

Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.

You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.

Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.
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