Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Adobe Experience Manager to Drupal
We are the Adobe Experience Manager to Drupal migration experts
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Challenges with Adobe Experience Manager
Key pain points
AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically “email the PDF and pray.” If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.
It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.
High complexity and cost
AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.
Steep learning curve
The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.
Prolonged implementation periods
Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.
Challenging navigation of capabilities
AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.
Necessary reliance on Adobe partners
You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.
Not ideal for smaller companies
The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.
Benefits of Drupal
Key advantages
We'll give credit where it's due: Drupal is a serious CMS for serious projects. If you're building a government portal, a university website, or a massive multilingual platform that needs to serve content in 24 languages, Drupal is genuinely hard to beat. Its content modeling is incredibly deep, its permissions system is enterprise-grade, and its multilingual capabilities are arguably the best in the open-source CMS world. The European Commission runs on it for a reason.
Where Drupal really shines is in complex, structured content architectures. You can model relationships between content types, build granular taxonomies, and set up editorial workflows that would make other CMS platforms weep. If your content team has 50 editors across multiple departments with different access levels, Drupal handles that without breaking a sweat. It's also one of the few traditional CMS platforms that has genuinely embraced decoupled architecture, so you can use it as a headless backend with a modern frontend framework if you want.
The community is smaller than WordPress but significantly more technical. Drupal developers tend to be proper engineers, and the ecosystem reflects that. Module quality is generally higher, security patches are taken seriously, and the project has strong governance. If you're in an enterprise or government context where compliance, accessibility, and security auditing matter, Drupal is a well-trodden path.
That said, we'd only recommend Drupal for projects that genuinely need its power. If you're building a marketing site or a blog, you're using a sledgehammer to hang a picture frame. Talk to us first, and we'll figure out if Drupal is actually the right fit or if you've been sold on it by someone who bills by the hour.
Exceptional content modeling
Drupal's entity and field system lets you build deeply structured, relational content architectures that most CMS platforms can only dream of. Complex taxonomies, references, and custom types are all first-class citizens.
Best-in-class multilingual support
With over 90 languages available out of the box and proper translation workflows baked in, Drupal is the gold standard for multilingual sites. No plugins, no hacks, just native support that actually works.
Granular permissions and workflows
The access control system is absurdly detailed. You can lock down roles, content types, fields, and editorial workflows with a precision that enterprise clients genuinely need and other platforms struggle to match.
Viable headless architecture
Drupal's JSON:API and GraphQL modules make it a legitimate headless CMS option, letting you pair a robust content backend with a modern frontend framework like Next.js or Nuxt.
Strong security track record
The Drupal security team is proactive and well-organized. Security advisories are clear, patches are timely, and the community takes vulnerabilities seriously, which matters a lot in government and enterprise contexts.
Open source with no vendor lock-in
You own your data, your code, and your hosting. There's no monthly SaaS bill that scales with your content volume, and you can move between hosting providers without rewriting anything.
Common questions
Adobe Experience Manager to Drupal migration FAQs
Answers to the most common questions about Adobe Experience Manager to Drupal migration
How much does Adobe Experience Manager cost?
AEM is one of the most expensive CMS platforms on the market. Adobe doesn't publish list prices, but AEM Sites licensing typically starts around $60,000 per year on its own, and full AEM as a Cloud Service deployments usually land in the $200,000 to $300,000+ range annually. Implementation adds $500,000 to $1M, and Adobe support contracts add another 15-25% of licensing on top. We've seen companies paying more for their AEM contract than their entire engineering team's salaries. If that ratio sounds familiar, it's time to rethink the stack.
How long does it take to migrate off Adobe Experience Manager?
Plan for 4-8 months minimum for a full migration, depending on how customised your AEM instance is. The biggest bottleneck is usually content extraction. AEM's JCR (Java Content Repository) stores everything in a proprietary node structure that requires custom tooling to export cleanly. If you've built custom OSGi bundles, Sling models, or heavy DAM workflows, those all need to be rebuilt or replaced. Our approach is to run a parallel build, standing up the new stack while the old one stays live, then cutting over once everything is validated. That way editorial teams never lose a day of productivity.
Is AEM worth it for companies not using the full Adobe suite?
Honestly, no. AEM's biggest advantage is its tight integration with Creative Cloud, Analytics, Target, and the rest of the Adobe ecosystem. If you're not using at least three or four of those tools, you're paying a premium for a CMS that's slower to develop on, harder to maintain, and more expensive to staff than modern alternatives. We've worked with companies who adopted AEM because a consultant recommended it, only to discover they were using 15% of its capabilities. A well-architected headless CMS with a Next.js frontend would have cost them a fraction of the price and shipped faster.
What do you need to watch out for when leaving AEM?
Three things catch teams off guard. First, asset migration. AEM's DAM often holds thousands of assets with custom metadata, renditions, and smart crops that don't transfer automatically. Second, URL structures. AEM's dispatcher and Sling resource resolution create URL patterns that need careful redirect mapping to preserve SEO value. Third, Adobe contracts. Many AEM agreements include multi-year lock-ins with steep early termination fees. Check your contract terms before you start planning the migration timeline. We always audit all three of these before scoping any AEM migration project.
How do I migrate a website from Drupal?
We export your content, taxonomy, user data, and media from Drupal's database, then restructure everything for the target platform. Most Drupal migrations we handle move to Sanity or a headless setup with Next.js. The timeline depends on how many content types, custom modules, and Views you're running. A typical mid-size site takes 4-8 weeks. The hardest part is usually untangling custom module logic and rebuilding it in a modern stack.
What are the best Drupal alternatives?
For enterprise projects that need structured content and granular permissions, Sanity is our top recommendation. It matches Drupal's content modelling depth without the PHP overhead or the shrinking talent pool. For simpler sites that were on Drupal because someone chose it 10 years ago, WordPress or even Webflow might be enough. The right alternative depends on whether you actually need Drupal's power or just inherited it.
How do I migrate from Drupal 7 to a modern CMS?
Drupal 7 reached end-of-life, so this is urgent for many teams. Rather than migrating to Drupal 10 (which is essentially a rebuild anyway), most of our clients choose to move to a headless CMS instead. We extract your Drupal 7 content using Drush and custom migration scripts, then map it to the new platform's schema. The frontend gets rebuilt in Next.js or a similar framework. It's a bigger project than a version upgrade, but you end up with a system that's actually maintainable long-term.
How much does a Drupal migration cost?
It varies wildly based on content volume, custom modules, and frontend complexity. A small Drupal site with 500 pages might cost $15,000-$30,000 to migrate. Enterprise Drupal sites with thousands of pages, custom workflows, and multilingual content can run $50,000-$150,000+. The honest truth is that Drupal migrations are expensive because the platform is complex. But the ongoing savings from reduced hosting costs, easier maintenance, and cheaper developer rates usually justify the investment within 12-18 months.
Is Drupal still worth using in 2026?
Only if your project genuinely needs what Drupal offers, meaning deep content modelling, granular permissions, and multilingual support at scale. For government and large institutional sites, it still makes sense. For everything else, the shrinking developer pool, high maintenance costs, and painful upgrade cycles make it hard to justify. We've moved many teams off Drupal who were paying $200+/hour for specialized developers when a modern headless setup would have served them better at a fraction of the ongoing cost.
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