Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically “email the PDF and pray.” If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.
It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.

AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.

The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.

Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.

AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.

You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.

The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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Join the growing list of successful migrations
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