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We are the Adobe Experience Manager to Basehub migration experts


Challenges with Adobe Experience Manager

AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically “email the PDF and pray.” If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.

It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.

Key pain points

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High complexity and cost

AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.

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Steep learning curve

The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.

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Prolonged implementation periods

Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.

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Challenging navigation of capabilities

AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.

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Necessary reliance on Adobe partners

You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.

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Not ideal for smaller companies

The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.

Benefits of Basehub

BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.

It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.

If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.

They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Key advantages

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Intuitive Notion-style editor

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate

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Effortless nested repeater fields

You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

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Real-time content branching

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

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Ready-to-use GraphQL integration

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

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Typesafe SDK support

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

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Collaborative team workflows

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.

Get in touch

Book a meeting with us to discuss how we can help or fill out a form to get in touch