Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

While highly capable, Adobe Experience Manager's complexity and cost can be significant barriers for smaller businesses. It can also be very, very slow if not set up correctly.
The platform requires substantial investment in both licensing and operational resources, making it more suited to large enterprises. Its comprehensive feature set can result in a steep learning curve and prolonged implementation periods.
Organizations may face challenges in navigating AEM’s extensive capabilities without specialised expertise, potentially increasing the dependency on Adobe-certified partners for successful deployment and ongoing management.
If you see the word specialised, you know you're going to recieve an invoice with an extra 0 on the end. If you're considering scrapping it and moving to something significantly faster, we've got you covered.
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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Join the growing list of successful migrations
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