Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Now for the part that Webflow doesn’t put on their homepage. The pricing escalates fast. $29/month for a basic CMS plan is already painful, but enterprise plans running into $60,000+ a year for high-traffic sites? The CMS editor is the other pain point everyone loves to hate. Tiny text fields, clunky formatting, random quirks, and in some cases, hitting “save” has accidentally unpublished live articles. Yes, really. Not exactly the confidence you want from a content platform.
Then there are the technical walls. Only one designer can edit at a time. No repeater fields. CMS reference limits that force weird workarounds. And if you ever want to leave Webflow? Good luck. The exported code loses CMS features and animations, so your “no-code” site suddenly needs… code. Everywhere.

Webflow starts cheap, but the moment you need CMS items, traffic, or team features, the bill jumps fast. If you want just 10 pages, go ahead. But if you need an enterprise website, we suggest reconsidering.

For all the design polish, the CMS editor feels stuck in another decade. Tiny text fields, formatting quirks, and the occasional “why did that unpublish my live page?” moment doesn't help content teams move fast.

Complex content models often require hacks, workarounds, or custom code anyway, which defeats the “no-code” dream. It doesn't have repeaters or shallow reference depth, and collection limits add friction to what should be simple tasks.

Only one designer can work in the Webflow canvas at a time. On larger projects, this turns teamwork into a queue.

If you need advanced features, prepare to stitch in custom code or third-party services. The plugin ecosystem is small, so extending Webflow usually means bolting on tools outside the platform.

You can export your site, but you lose CMS features, interactions, and animations the moment you do. It’s more like a one-way door than a portable build.
Contentstack is one of the more polished enterprise headless CMS platforms. It has API-first, composable, and loaded with the usual DXP buzzwords. It actually backs some of it up. The workflows are strong, role-based approvals are genuinely helpful for large editorial teams, and the visual builder plus modular blocks give marketers enough power to ship pages without pinging developers every 30 seconds. Its omnichannel delivery, multi-region CDNs, and fast APIs make it a solid fit for global brands with heavy traffic and complex localisation needs.
But this is firmly in enterprise territory. We generally don’t recommend platforms in the “DXP with 47 whitepapers” category, but if you must pick one, Contentstack at least has a smoother developer experience than most. The composable architecture is well thought out, integrations behave predictably, and the SDKs play nicely with modern frameworks like Next.js. If you're a Fortune-500-sized team and want help figuring out whether this is the right bet, or want a modern alternative instead, get in touch.

Built for large teams shipping across markets. The stack scales fast, stays stable under heavy traffic, and doesn’t crumble the moment your marketing team schedules a global launch.

Contentstack’s workflow engine handles multi-step approvals, roles, and governance without duct tape. Perfect for teams that need structure instead of Slack chaos.

Your content gets pushed worldwide through edge CDNs, keeping delivery fast even when your customers are nowhere near your servers.

Developers get flexibility without wrestling with legacy monolith logic with REST, GraphQL, and webhooks.

Strong developer tooling means faster builds and fewer hours wasted writing boilerplate just to fetch and render content.

Fully modular, cloud-native, and replaceable in parts. Plays nicely inside modern composable stacks instead of dragging you back to 2010.
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