Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Tina CMS to WordPress
Key pain points
Tina's biggest limitation is that it's fundamentally tied to the React ecosystem. If you want visual editing, you need a React-based framework like Next.js. Basic content editing works with Astro, Hugo, SvelteKit, and others, but the flagship visual experience is React-only. There's been talk of Vue support for years, but nothing has materialised. This is a hard blocker for agencies like us that work across different tech stacks. The platform has also had a notable history: SSW acquired the project in May 2024, and a security breach in late 2024 involved compromised AWS keys via the CI/CD pipeline. These events, combined with the relatively small community, are worth weighing when evaluating Tina for long-term enterprise projects.
On the practical side, developers report frustrating instability in the dev environment. The admin interface can break without any changes to your codebase because it depends on externally loaded assets that update independently. Error handling is weak — forms fail to save silently, and the GraphQL layer doesn't surface errors cleanly. Self-hosting removes the TinaCloud dependency but comes with its own gaps: no search functionality, no Git LFS support, and reference fields can timeout on large collections.
The editing experience, while impressive in demos, can feel fragile in production. Multiple developers have reported losing work in the editor, and features like branch-based editing are locked behind paid tiers. For agencies managing multiple client projects, the React-only constraint and relatively small community (compared to Sanity, Strapi, or Contentful) mean fewer resources, fewer integrations, and more time spent solving problems yourself.

Visual editing limited to React
TinaCMS supports many frameworks including Astro, Hugo, Jekyll, SvelteKit, and Nuxt for basic content editing. However, the visual/inline editing experience, which is Tina's main selling point, only works with React-based frameworks like Next.js.

Unstable development environment
The dev server can break unpredictably because it loads external assets that change independently of your codebase. This makes local development feel unreliable and hard to debug.

Poor error handling and silent failures
Forms can fail to save without any visual indicator, and GraphQL errors aren't surfaced clearly. Losing work without warning is a real risk, especially for content editors.

Branch editing requires paid tier
Multi-branch support isn't available out of the box — it's locked behind the paid editorial workflow feature. You can't test content changes in deploy previews without paying up.

Self-hosting gaps
The self-hosted backend lacks search functionality, Git LFS support, and pagination on reference fields. Large collections can cause network timeouts.

Small ecosystem
Compared to established players like Sanity or Contentful, Tina has a smaller community and fewer plugins. Since the SSW acquisition in May 2024, the project has been actively maintained with regular releases, but the ecosystem is still catching up.
Key advantages
We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way.
But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple.

Plugins for everything
You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on “someone already built that.”

Strong community support
If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music.

Easy to use
You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done.

Vast theme selection
You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box.

Ideal for beginners
One of the easiest ways to get a site live without knowing the difference between HTML and “the thing that makes the text bold.”

Flexible configuration options
Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
Case Study
View Case StudyMigrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Case Study
View Case StudyFrom Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

Case Study
View Case StudyHelping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.

Case Study
View Case StudyHow we helped the fastest growing online cycling community, push the editorial velocity to new heights.
