We are the Tina CMS to Sitecore migration experts

Tina's biggest limitation is that it's fundamentally tied to the React ecosystem. If you want visual editing, you need a React-based framework like Next.js. Basic content editing works with Astro, Hugo, SvelteKit, and others, but the flagship visual experience is React-only. There's been talk of Vue support for years, but nothing has materialised. This is a hard blocker for agencies like us that work across different tech stacks. The platform has also had a notable history: SSW acquired the project in May 2024, and a security breach in late 2024 involved compromised AWS keys via the CI/CD pipeline. These events, combined with the relatively small community, are worth weighing when evaluating Tina for long-term enterprise projects.

On the practical side, developers report frustrating instability in the dev environment. The admin interface can break without any changes to your codebase because it depends on externally loaded assets that update independently. Error handling is weak — forms fail to save silently, and the GraphQL layer doesn't surface errors cleanly. Self-hosting removes the TinaCloud dependency but comes with its own gaps: no search functionality, no Git LFS support, and reference fields can timeout on large collections.

The editing experience, while impressive in demos, can feel fragile in production. Multiple developers have reported losing work in the editor, and features like branch-based editing are locked behind paid tiers. For agencies managing multiple client projects, the React-only constraint and relatively small community (compared to Sanity, Strapi, or Contentful) mean fewer resources, fewer integrations, and more time spent solving problems yourself.

Sitecore is a full digital experience platform, not just a CMS. The personalisation engine, marketing automation, and XP analytics stack up well against Adobe Experience Manager, and for some Fortune 500s running global campaigns across dozens of channels, that's the right fit. Content management, email, testing, and customer data all live in one place, so large marketing teams don't have to stitch together five tools to run a campaign.

Its .NET foundation is the other draw for enterprises already deep in the Microsoft ecosystem. The platform scales, the personalisation actually works when properly configured, and the integration story with Azure, Dynamics, and Power BI is genuinely solid.

That said, we rarely recommend it outside the Fortune 500. If you're an enterprise already on Sitecore and wondering whether to stay or move, get in touch, we can give you an honest read.