Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Key pain points
Tina's biggest limitation is that it's fundamentally tied to the React ecosystem. If you want visual editing, you need a React-based framework like Next.js. Basic content editing works with Astro, Hugo, SvelteKit, and others, but the flagship visual experience is React-only. There's been talk of Vue support for years, but nothing has materialised. This is a hard blocker for agencies like us that work across different tech stacks. The platform has also had a notable history: SSW acquired the project in May 2024, and a security breach in late 2024 involved compromised AWS keys via the CI/CD pipeline. These events, combined with the relatively small community, are worth weighing when evaluating Tina for long-term enterprise projects.
On the practical side, developers report frustrating instability in the dev environment. The admin interface can break without any changes to your codebase because it depends on externally loaded assets that update independently. Error handling is weak — forms fail to save silently, and the GraphQL layer doesn't surface errors cleanly. Self-hosting removes the TinaCloud dependency but comes with its own gaps: no search functionality, no Git LFS support, and reference fields can timeout on large collections.
The editing experience, while impressive in demos, can feel fragile in production. Multiple developers have reported losing work in the editor, and features like branch-based editing are locked behind paid tiers. For agencies managing multiple client projects, the React-only constraint and relatively small community (compared to Sanity, Strapi, or Contentful) mean fewer resources, fewer integrations, and more time spent solving problems yourself.

Visual editing limited to React
TinaCMS supports many frameworks including Astro, Hugo, Jekyll, SvelteKit, and Nuxt for basic content editing. However, the visual/inline editing experience, which is Tina's main selling point, only works with React-based frameworks like Next.js.

Unstable development environment
The dev server can break unpredictably because it loads external assets that change independently of your codebase. This makes local development feel unreliable and hard to debug.

Poor error handling and silent failures
Forms can fail to save without any visual indicator, and GraphQL errors aren't surfaced clearly. Losing work without warning is a real risk, especially for content editors.

Branch editing requires paid tier
Multi-branch support isn't available out of the box — it's locked behind the paid editorial workflow feature. You can't test content changes in deploy previews without paying up.

Self-hosting gaps
The self-hosted backend lacks search functionality, Git LFS support, and pagination on reference fields. Large collections can cause network timeouts.

Small ecosystem
Compared to established players like Sanity or Contentful, Tina has a smaller community and fewer plugins. Since the SSW acquisition in May 2024, the project has been actively maintained with regular releases, but the ecosystem is still catching up.
Expert migration services
Migrating your website content can be complex, but you don't have to do it alone. At Roboto Studio, we specialize in seamless CMS migrations, ensuring your valuable content is transferred efficiently and accurately.
Leveraging a combination of cutting-edge AI tools, advanced web scraping techniques, and our extensive experience in website integration, we handle the intricacies of moving your data. Whether you're upgrading your platform or consolidating systems, we provide tailored solutions to meet your specific needs.
Trust our expertise to manage your migration project, minimizing downtime and preserving data integrity, so you can focus on what you do best.

Real-time visual editing
Editors can make changes directly on the live site with instant visual feedback. This is genuinely one of the best inline editing experiences in the headless CMS space.

Git-backed content workflow
Every content change becomes a Git commit, so your content versioning, branching, and collaboration all flow through the same tools your developers already use.

Schema defined in code
Content models are defined in your codebase alongside your components, keeping your content structure and frontend tightly aligned and version-controlled.

Strong local development experience
You can develop locally with full CMS functionality, iterate on schema and content together, and push everything in a single commit. No cloud dependency during development.

Markdown and MDX support
Tina works natively with markdown and MDX files, making it a natural fit for documentation sites, blogs, and any project that already uses file-based content.

Fully open-source and self-hostable
The entire backend is open-source under Apache 2.0. You can self-host with your own database, auth, and Git provider, giving you full control over your content infrastructure.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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