Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Storyblok to ButterCMS
Key pain points
Storyblock is definitely not our first choice when it comes to headless CMS. It looks sleek, sure, but its extensive documentation makes it confusing to set up. Its modular system demands time and technical assistance, and non-technical editors often get lost trying to understand spaces, stories, and components. Pricing escalates faster than an unoptimised build, especially if you want basic features.
You’ll likely lean on third-party integrations to get simple things done, and that means more complexity, more code, and more potential breakpoints. Webhook changes have also caught teams off-guard. It they deprecated without warning. So, while Storyblok isn’t terrible, it’s not plug-and-play either.

Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Key advantages
ButterCMS is one of those headless CMS platforms that genuinely nails the onboarding experience. We've seen content teams go from zero to confidently building pages and blog posts within a few hours, which is rare in the headless world. The dashboard is clean, the API explorer is thoughtfully designed, and the starter templates for popular frameworks mean developers aren't starting from scratch every time.
From an agency perspective, the standout quality is how little hand-holding editors need after launch. The interface is intuitive enough that marketers can create pages, manage blog content, and handle SEO metadata without constantly pinging the dev team. The built-in blog engine is a genuine differentiator. Most headless CMS platforms treat blogging as an afterthought, but ButterCMS was originally built around it, and it shows in the quality of the authoring experience.
The API performance is consistently fast, and the SDK support across languages like JavaScript, Python, Ruby, and PHP is solid. Their customer support team is also notably responsive and genuinely receptive to feature requests, which is something we don't often see from CMS vendors. For small-to-mid-sized projects where you need a reliable content API without overcomplicating things, ButterCMS delivers.
We'd particularly recommend it for teams that need a polished blog alongside structured page content, and who value simplicity over infinite extensibility. It's a CMS that knows what it is and does that thing well.

Exceptionally easy onboarding
Content teams can be productive within hours, not days. The dashboard is clean and the learning curve is one of the gentlest we've seen in headless CMS land.
Built-in blog engine
Unlike most headless platforms where you have to model blog content from scratch, ButterCMS ships with a purpose-built blog engine that includes categories, tags, authors, and SEO fields out of the box.

Fast and reliable content API
The read API is consistently quick with global CDN delivery. For content-heavy sites, the performance is solid and predictable.

No seat limits on any plan
Every plan includes unlimited users, which is genuinely unusual in this space. You won't get punished for growing your content team.

Responsive customer support
Their support team is quick to respond and genuinely open to feature requests. We've seen roadmap items added based on customer feedback, which builds real trust.

Strong SDK and framework coverage
Official SDKs for JavaScript, Python, Ruby, PHP, and more, plus starter projects for React, Next.js, Vue, Angular, and other frameworks that actually work out of the box.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
Case Study
View Case StudyMigrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Case Study
View Case StudyFrom Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

Case Study
View Case StudyHelping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.

Case Study
View Case StudyHow we helped the fastest growing online cycling community, push the editorial velocity to new heights.
