Case Study
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Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
We are the Storyblok to Adobe Experience Manager migration experts
Challenges with Storyblok
Storyblock is definitely not our first choice when it comes to headless CMS. It looks sleek, sure, but its extensive documentation makes it confusing to set up. Its modular system demands time and technical assistance, and non-technical editors often get lost trying to understand spaces, stories, and components. Pricing escalates faster than an unoptimised build, especially if you want basic features.
You’ll likely lean on third-party integrations to get simple things done, and that means more complexity, more code, and more potential breakpoints. Webhook changes have also caught teams off-guard. It they deprecated without warning. So, while Storyblok isn’t terrible, it’s not plug-and-play either.
Key pain points
Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.
Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.
Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.
Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.
Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.
Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Benefits of Adobe Experience Manager
AEM is the kind of platform you only choose if you’re a Fortune 500 company or enjoy voluntarily suffering. I hate anything Adobe builds. It’s bloated, overpriced, and aggressively designed to lock you into their ecosystem. But fine, here are the positives: the Adobe integration is unmatched. If your entire organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes this giant DXP monolith that handles assets, personalization, segmentation, and multi-channel delivery without breaking a sweat. The DAM is legitimately powerful, and it scales like a tank.
If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.
Key advantages
Integration with Adobe tools
AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction
Robust digital asset management
The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.
Consistent multi-channel delivery
AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.
Flexible architecture
Supports both classic and headless approaches, letting teams mix legacy setups with modern frontends. It’s adaptable enough for companies with complicated stacks.
Scalable enterprise-level operations
AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.
Intuitive user interface
For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.
Get in touch
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