From Prismic to Craft CMS

We are the Prismic to Craft CMS migration experts

Challenges with Prismic

Key pain points

We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.

They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.

If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.

Dependency on third-party hosting

You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.

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Limited native integrations

Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.

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Steep learning curve

Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.

Lack of built-in versioning

There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.

Escalating pricing model

Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.

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Limited out-of-box features

Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.

Benefits of Craft CMS

Key advantages

Craft CMS is one of those platforms we genuinely respect from a developer standpoint. The content modelling is best-in-class for a traditional CMS. You define sections, entry types, and fields with real precision, and the authoring experience maps cleanly to the underlying data structure. If your content team needs a CMS that actually reflects how the site is built, Craft delivers that better than most. The Twig templating layer is clean and predictable, and the admin UI is fast and intuitive once editors get past the initial learning curve.

Where Craft really shines is in the middle ground between simple marketing sites and full-blown enterprise builds. It's flexible enough to handle complex content architectures without the bloat of something like WordPress, and the built-in GraphQL API means you can use it headless if you want to pair it with a modern frontend. The plugin ecosystem is smaller but noticeably higher quality than what you'd find in WordPress, and the Composer-based workflow means your whole project can live in version control properly.

We've seen agencies build genuinely impressive work on Craft, especially for content-heavy sites where editorial workflows matter. If your team includes developers and you want a CMS that rewards careful architecture, Craft is a solid choice. It's not trying to be everything to everyone, and that focus shows.

That said, we'd typically recommend a headless CMS like Sanity for most of the projects we take on. Craft is at its best when you're comfortable with PHP and want a tightly integrated traditional or hybrid setup. If you're building on Next.js or a modern JavaScript stack, you'll find more natural fits elsewhere.

Exceptional content modelling

Craft's field and section system gives you precise control over your content structure. You can model complex relationships between content types without fighting the CMS.

Clean authoring experience

The admin panel is fast, well-organized, and maps directly to how content is structured. Editors can work efficiently once they understand the layout.

Built-in GraphQL API

Craft ships with a native GraphQL API, so you can use it headless without plugins or workarounds. It's deeply integrated and well-documented.

Composer-based modern workflow

Everything is managed through Composer, so your project, plugins, and dependencies all live in version control. Deployments through CI/CD pipelines work smoothly.

Higher quality plugin ecosystem

The plugin store is smaller than WordPress but the quality bar is noticeably higher. Plugins are better maintained and less likely to break your site on update.

Granular user permissions

Built-in role and permission management is detailed and flexible. You can lock down exactly what each editor can see and do without needing third-party plugins.