Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform
From Prismic to Agility CMS
We are the Prismic to Agility CMS migration experts
Last verified:
Challenges with Prismic
Key pain points
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.
Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.
Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.
Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.
Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.
Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.
Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Benefits of Agility CMS
Key advantages
Agility CMS is one of the few headless CMS platforms that genuinely tries to bridge the gap between developer freedom and editor autonomy. The standout feature is built-in page management, something most headless CMS tools completely ignore. Editors can create and manage pages, control the sitemap, handle SEO fields, and arrange modular components on pages without needing a developer to wire everything up. That alone saves us a ton of back-and-forth on client projects.
The Next.js integration is solid and well-maintained. The SDK handles page routing, preview mode, and image optimization out of the box, and getting a starter site running takes minutes rather than hours. The content modeling interface is intuitive enough that even non-technical clients can understand and extend models without hand-holding, which is rare in the headless space.
Support is genuinely excellent. The team is small enough that you get real humans who know the product inside out, not a ticket queue that disappears into the void. For agencies that need to move fast and hand projects off to client teams, that responsiveness matters. The API request limits are generous too, with high request allowances across all plans, so you're not constantly worrying about overage charges like you would with some competitors.
We also appreciate that Agility takes a pragmatic approach to headless. It doesn't try to be everything, but it does the core CMS job well and stays out of your way when you need to build custom functionality around it.
Built-in page management
The only headless CMS with native page management. Editors can build and manage pages, control the sitemap, and arrange modular components without developer involvement.
Strong Next.js integration
First-class Next.js SDK with automatic preview mode, image optimization, and page routing. Getting a project scaffolded takes minutes, not hours.
Intuitive content modeling
Visual schema modeler that maps to JSON. Non-technical users can understand and extend content models without needing a developer to walk them through it.
Excellent support team
Small, responsive support team that actually knows the product. You get real answers quickly, not generic ticket responses that take days.
Generous API limits
Generous API request allowances across all plans. No surprise overage bills or throttling when traffic spikes, which removes a common headache with usage-based competitors.
Built-in SEO and redirect management
SEO fields, sitemap editing, and URL redirect management are native to the CMS. Editors can handle these without a separate tool or developer intervention.
Common questions
Prismic to Agility CMS migration FAQs
Answers to the most common questions about Prismic to Agility CMS migration
How much does Prismic cost?
Prismic has a free plan for 1 user with limited API calls. The Starter plan is $7/month per user for small teams. The Small plan is $150/month for up to 25 users with more locales and API bandwidth. Medium is $500/month. Large and Enterprise plans go higher. The pricing jumps are significant once you need multiple locales or repositories. We've had clients hit the ceiling on the Small plan faster than expected because of how Prismic counts API calls and custom types.
What are the best Prismic alternatives?
Sanity is the alternative we recommend most. It gives you better content modelling, real-time collaboration, and a query language (GROQ) that's far more flexible than Prismic's API. Contentful is another option with a bigger ecosystem, though pricing is steeper. If you liked Prismic's Slices concept, Sanity's block-based content approach works similarly but with more depth. We've migrated multiple former Prismic agency partners to Sanity, and the developer experience improvement is always the first thing they mention.
Can I migrate from Prismic to another CMS?
Yes. We've migrated quite a few Prismic projects, mostly to Sanity. We export your custom types, documents, and media through Prismic's API, then restructure everything for the target platform. Prismic's Slice-based content maps well to Sanity's portable text and block system. Typical migrations take 3-5 weeks. We keep your existing Prismic site live throughout, so there's no downtime. The biggest challenge is usually handling Prismic's media library, since images need to be moved to a new CDN.
Is Prismic a good CMS for developers?
It's decent for simple projects. The Slice Machine tooling is clever and the TypeScript support has improved. But Prismic's API has limitations that frustrate developers on bigger projects. You can't do complex queries, filtering is basic, and the content modelling is shallow compared to Sanity or Contentful. The bigger issue is Prismic's track record of breaking API changes and infrastructure shifts that have caused production outages. Developers who need reliability and deep customization are better served elsewhere.
Why are teams leaving Prismic?
The main reasons we hear are API instability, limited content modelling depth, and pricing that doesn't match the feature set. Prismic has a history of making breaking changes to their API and infrastructure without adequate migration paths. One major version change left agencies (including us, when we were partners) with broken client sites and expensive rebuild bills. Teams also outgrow the content modelling quickly. Once you need complex relationships between content types, Prismic's flat structure becomes a bottleneck.
How do we migrate away from Agility CMS?
Agility CMS content is accessible through their REST API, so extracting pages, content lists, and media is doable with scripted API calls. The trickier part is the page management layer. Agility's built-in sitemap and page routing don't have direct equivalents in most headless CMS platforms, so that logic needs to be rebuilt in your frontend. We typically budget 4 to 8 weeks for Agility migrations depending on how deeply the page management features are used.
Is Agility CMS worth the price?
At $1,249/month minimum with no free tier, Agility is one of the priciest headless CMS options available. For teams that genuinely need built-in page management, SEO tools, and generous API limits, the cost can be justified. But most mid-sized teams we work with find they can get the same results with a platform like Sanity at a fraction of the cost, especially when you factor in Agility's additional charges for template customisations that go beyond their standard offerings.
What are the biggest risks of staying on Agility CMS?
The small ecosystem is the long-term concern. With fewer community resources, plugins, and Stack Overflow coverage than competitors, you're heavily reliant on Agility's support team for edge cases. The preview delay frustrates editors who are used to real-time feedback, and component nesting limitations force workarounds as your design system grows. If Agility ever changes pricing or direction, the limited community means fewer migration guides and less shared knowledge to help you move.
Get in touch
Fill out the form below and we'll get back to you
