Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Key pain points
Magnolia is the definition of “enterprise for the sake of enterprise.” The setup is heavy, the learning curve is brutal, and unless you have a Java team lying around, good luck getting anything done without burning through budget. The proprietary modules lock you in fast, integrations feel like a maze, and the admin interface slows to a crawl once you start dealing with real content volume. The pricing is expensive, opaque, and somehow still manages to feel bad value. If you're not a Fortune 500 with a tolerance for pain, it’s a project risk.
And honestly, who even uses Java anymore?

Steep Java learning curve
Magnolia expects your team to be fluent in Java and its ecosystem, which slows onboarding and makes even simple tasks feel heavier than they should.

Resource-intensive setup
It demands serious infrastructure and long setup cycles, which immediately rules it out for teams that expect fast iteration or modern DevOps workflows.

Vendor lock-in concerns
Once you're in, you're in. Magnolia’s proprietary modules make moving away painful, expensive, and often not worth the engineering time.

Complex third-party integration
Connecting Magnolia with modern tools and APIs isn’t straightforward, usually requiring custom Java work instead of simple plug-and-play integrations.

Native subscription support
Licensing is firmly enterprise-tier, with opaque pricing and steep annual fees that can balloon quickly, a bad fit unless you're Fortune 500.

Proprietary module reliance
Key features live behind Magnolia’s own tightly controlled modules, limiting flexibility and forcing teams to work the “Magnolia way” instead of choosing best-in-class tools.
Expert migration services
Migrating your website content can be complex, but you don't have to do it alone. At Roboto Studio, we specialize in seamless CMS migrations, ensuring your valuable content is transferred efficiently and accurately.
Leveraging a combination of cutting-edge AI tools, advanced web scraping techniques, and our extensive experience in website integration, we handle the intricacies of moving your data. Whether you're upgrading your platform or consolidating systems, we provide tailored solutions to meet your specific needs.
Trust our expertise to manage your migration project, minimizing downtime and preserving data integrity, so you can focus on what you do best.

Java-based enterprise integration
Built on Java, Magnolia plugs neatly into large enterprise stacks that already rely on Java systems and legacy infrastructure. If your organisation lives and breathes JVM, Magnolia won’t fight your architecture.

Secure, scalable architecture
Magnolia’s core is engineered for high-security, high-traffic environments, with strong access control, clustering, and enterprise-grade stability. It’s built to survive heavy editorial activity and large content delivery demands.
Real-time page templating
Editors can adjust components and layouts and immediately preview results, making large enterprise content operations faster and less error-prone.

Editable component previews
Magnolia’s component-level previewing gives editors clarity on how complex pages come together, reducing back-and-forth with developers and keeping multi-team workflows sane.

Multi-site management tools
Designed for global brands, Magnolia supports multiple sites, languages, and regional variations under one roof.

Advanced workflow automation
From multi-step approvals to compliance-driven publishing flows, Magnolia handles heavyweight governance. This is the stuff big enterprises actually need when 20 departments want access but only 2 should publish.
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Join the growing list of successful migrations
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