Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Here’s the reality check about Kentico. It isn’t cheap. Licensing, implementation, and support can feel like a CFO jump-scare. And while the interface is friendly at first glance, once you get into migrations, upgrades, or deeper customisation, things get… heavy.
Major version updates can introduce breaking changes, permissions get messy at scale, and multi-tenant setups mean one bug can take down every project sharing the stack. The docs and community aren’t as deep as the open-source world either, so when something goes wrong, you’ll likely need a developer rather than a forum thread to save you. If you can absorb the overhead and like Corporate Memphis art, go ahead. But before you go ahead, give us a call, and we will try to set up a better solution for you.

Kentico’s power comes with complexity. Newcomers and smaller teams often need time (and developers) to actually start working.

Licensing and maintenance can add up quickly, which makes Kentico a harder sell for startups or smaller organizations.

Major version jumps, migrations, or deep API changes sometimes introduce breaking changes, which, trust us, is not fun if your site has years of custom logic.

As projects grow, the dashboard can get cluttered and less intuitive. It works, but it’s not winning design awards, unless you are still competing in 2015.

Support exists, but the ecosystem isn’t as loud or as active as WordPress (not our first choice), Webflow, or headless-first platforms like Sanity.

In multitenant setups, a poorly built custom feature can impact every site in the cluster, which means you can't move or change a single line of code, unless you love 404 messages.
Payload CMS stands out as a robust and flexible content management solution, particularly for developers working with Next.js. Its seamless integration with Next.js allows for a smooth development experience, enabling developers to harness the full power of this popular framework while managing content efficiently. The CMS is open-source, which means it can be customized and extended to meet specific project requirements, offering unparalleled flexibility. With support for custom data models, Payload CMS can handle a wide variety of applications, from simple blogs to complex enterprise systems, making it a versatile choice for developers.
The user-friendly admin interface of Payload CMS enhances the content management process, making it accessible even to non-technical users. This intuitive interface simplifies tasks such as content creation and media management, allowing teams to focus on delivering quality content without technical hurdles. Furthermore, Payload comes equipped with rich features, including authentication, access control, and media management, right out of the box, which accelerates development and reduces the need for additional plugins. Supported by a growing community, developers can benefit from shared knowledge and contributions, ensuring that Payload CMS continues to evolve and improve over time.
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