Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Here’s the reality check about Kentico. It isn’t cheap. Licensing, implementation, and support can feel like a CFO jump-scare. And while the interface is friendly at first glance, once you get into migrations, upgrades, or deeper customisation, things get… heavy.
Major version updates can introduce breaking changes, permissions get messy at scale, and multi-tenant setups mean one bug can take down every project sharing the stack. The docs and community aren’t as deep as the open-source world either, so when something goes wrong, you’ll likely need a developer rather than a forum thread to save you. If you can absorb the overhead and like Corporate Memphis art, go ahead. But before you go ahead, give us a call, and we will try to set up a better solution for you.

Kentico’s power comes with complexity. Newcomers and smaller teams often need time (and developers) to actually start working.

Licensing and maintenance can add up quickly, which makes Kentico a harder sell for startups or smaller organizations.

Major version jumps, migrations, or deep API changes sometimes introduce breaking changes, which, trust us, is not fun if your site has years of custom logic.

As projects grow, the dashboard can get cluttered and less intuitive. It works, but it’s not winning design awards, unless you are still competing in 2015.

Support exists, but the ecosystem isn’t as loud or as active as WordPress (not our first choice), Webflow, or headless-first platforms like Sanity.

In multitenant setups, a poorly built custom feature can impact every site in the cluster, which means you can't move or change a single line of code, unless you love 404 messages.
Hygraph is a GraphQL-first setup isn’t a gimmick, queries are fast, precise, and an instant upgrade from platforms still pretending REST is the future. Content teams get a clean, intuitive UI, and developers get proper modeling tools. The real flex is Content Federation. Instead of juggling five backends and duct-taped integrations, Hygraph pulls external APIs into one place and lets you manage everything from a single dashboard.
All the enterprise essentials are built-in like workflows, localization, roles, and staging. If you’re thinking of adopting it (or untangling your current setup), connect with us, and we’ll help you integrate it properly and get the most out of it.

Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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