From Kentico to Ghost

We are the Kentico to Ghost migration experts

Challenges with Kentico

Key pain points

Here’s the reality check about Kentico. It isn’t cheap. Licensing, implementation, and support can feel like a CFO jump-scare. And while the interface is friendly at first glance, once you get into migrations, upgrades, or deeper customisation, things get… heavy.

Major version updates can introduce breaking changes, permissions get messy at scale, and multi-tenant setups mean one bug can take down every project sharing the stack. The docs and community aren’t as deep as the open-source world either, so when something goes wrong, you’ll likely need a developer rather than a forum thread to save you. If you can absorb the overhead and like Corporate Memphis art, go ahead. But before you go ahead, give us a call, and we will try to set up a better solution for you.

Steep learning curve

Kentico’s power comes with complexity. Newcomers and smaller teams often need time (and developers) to actually start working.

High cost for licenses and maintenance

Licensing and maintenance can add up quickly, which makes Kentico a harder sell for startups or smaller organizations.

Upgrades can get messy

Major version jumps, migrations, or deep API changes sometimes introduce breaking changes, which, trust us, is not fun if your site has years of custom logic.

UI feels dated at scale

As projects grow, the dashboard can get cluttered and less intuitive. It works, but it’s not winning design awards, unless you are still competing in 2015.

Limited community support.

Support exists, but the ecosystem isn’t as loud or as active as WordPress (not our first choice), Webflow, or headless-first platforms like Sanity.

Customizations risk impacting all sites

In multitenant setups, a poorly built custom feature can impact every site in the cluster, which means you can't move or change a single line of code, unless you love 404 messages.

Benefits of Ghost

Key advantages

Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.

The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.

Lightweight JSON API

Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.

Intuitive Markdown editor

If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.

Built-in membership system

Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.

SEO-friendly defaults

Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.

Native subscription support

You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.

Easy theme customization

Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.