Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Hygraph to WordPress
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Key pain points
GraphQL-only is the core trade-off. If your team hasn't worked with GraphQL, expect a ramp-up period, and simple projects can end up feeling more complex than they need to be. The UI slows down once your dataset grows, especially with dozens of fields or multiple locales. Localization works, but past ten languages the interface starts to feel like a spreadsheet that lost a fight.
Integrations take more effort if the rest of your stack is REST. There's no REST endpoint, so you'll write adapters or a BFF layer. Pricing is the other thing to plan for: the Growth plan at $199/month includes 1M API operations, and overages at $0.20 per 10K ops add up on a busy site. Enterprise is the only way to unlock SSO, custom roles, and higher locale counts.
If you're unsure whether Hygraph is the right fit, or you're stuck halfway up the learning curve, reach out. We can help you map the cleanest path forward.

You have to really love GraphQL
GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Large dataset performance issues
Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Interface sluggishness at scale
Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Localization workflow complexity
Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language interface clutter
Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

REST API integration challenges
If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Key advantages
We're trying our hardest to think of good reasons to move to WordPress, but outside of "I like PHP errors" or trying to build a website for under £500, I honestly can't think of a good reason. If you're trying to do things on the cheap, we would highly recommend using a template from Framer or Webflow. They're better solutions in almost every way.
But if you're hell-bent on building a WordPress website, we can't stop you. For that reason, we'd highly recommend SiteGround for hosting to keep it cheap and optimize the hell out of it with their performance plugin. Avoid installing tons of plugins if you can; keep it lean and simple.

Plugins for everything
You want a form? A store? A booking system? A horoscope generator for cats? WordPress has a plugin for it. Half the internet runs on “someone already built that.”

Strong community support
If something breaks, someone online has already fixed it, documented it, blogged about it, and made a YouTube tutorial with dramatic background music.

Easy to use
You can be a writer, founder, or intern, you can easily build a website using WordPress. It doesn’t demand a CS degree. Click, type, publish. Done.

Vast theme selection
You might need a corporate website, minimal, or even a neon-purple-cyber-punk ecommerce store; just pick a theme and ship. Some even look good straight out of the box.

Ideal for beginners
One of the easiest ways to get a site live without knowing the difference between HTML and “the thing that makes the text bold.”

Flexible configuration options
Layers of configuration, widgets, design settings, and custom plugins will only let you shape WordPress into something that actually fits your use case.
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