From HubSpot CMS to Agility CMS

We are the HubSpot CMS to Agility CMS migration experts

Challenges with HubSpot CMS

Key pain points

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Agility CMS

Key advantages

Agility CMS is one of the few headless CMS platforms that genuinely tries to bridge the gap between developer freedom and editor autonomy. The standout feature is built-in page management, something most headless CMS tools completely ignore. Editors can create and manage pages, control the sitemap, handle SEO fields, and arrange modular components on pages without needing a developer to wire everything up. That alone saves us a ton of back-and-forth on client projects.

The Next.js integration is solid and well-maintained. The SDK handles page routing, preview mode, and image optimization out of the box, and getting a starter site running takes minutes rather than hours. The content modeling interface is intuitive enough that even non-technical clients can understand and extend models without hand-holding, which is rare in the headless space.

Support is genuinely excellent. The team is small enough that you get real humans who know the product inside out, not a ticket queue that disappears into the void. For agencies that need to move fast and hand projects off to client teams, that responsiveness matters. The API request limits are generous too, with high request allowances across all plans, so you're not constantly worrying about overage charges like you would with some competitors.

We also appreciate that Agility takes a pragmatic approach to headless. It doesn't try to be everything, but it does the core CMS job well and stays out of your way when you need to build custom functionality around it.

Page management interface in Agility CMS

Built-in page management

The only headless CMS with native page management. Editors can build and manage pages, control the sitemap, and arrange modular components without developer involvement.

Strong Next.js integration

First-class Next.js SDK with automatic preview mode, image optimization, and page routing. Getting a project scaffolded takes minutes, not hours.

Intuitive content modeling

Visual schema modeler that maps to JSON. Non-technical users can understand and extend content models without needing a developer to walk them through it.

Excellent support team

Small, responsive support team that actually knows the product. You get real answers quickly, not generic ticket responses that take days.

Generous API limits

Generous API request allowances across all plans. No surprise overage bills or throttling when traffic spikes, which removes a common headache with usage-based competitors.

Built-in SEO and redirect management

SEO fields, sitemap editing, and URL redirect management are native to the CMS. Editors can handle these without a separate tool or developer intervention.