We are Ghost migration experts

Challenges with Ghost

Key pain points

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”

Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.

Blogging-centric feature set

Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

Sparse plugin marketplace

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

No visual page builder

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

Custom coding required

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

Limited content modeling

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

Lacks multi-site support

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.

Why Migrate with Roboto Studio?

Expert migration services

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Trust our expertise to manage your migration project, minimizing downtime and preserving data integrity, so you can focus on what you do best.

Lightweight JSON API

Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.

Intuitive Markdown editor

If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.

Built-in membership system

Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.

SEO-friendly defaults

Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.

Native subscription support

You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.

Easy theme customization

Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.