Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Framer to ButterCMS
Key pain points
Framer looks incredible until you ask it to behave like a real CMS. The moment you go beyond a tiny blog or a five-page marketing site, the cracks show fast.
The CMS is bare-bones, the editor eats half your screen. Let's not forget the slow previews, sticky panels, and random bugs that make you question your life choices.
And then there’s the pricing. The entry-level CMS plan caps you at one collection, and once you start getting traffic or adding more collections, you move into $20–$40+ per collection per month territory. Framer simply isn’t built for deep structures, complex logic, or anything resembling enterprise workflows. If you’re already knee-deep in a Framer setup and not sure whether to scale, switch, or salvage, reach out to us. We’ll help you figure out the smartest path forward (and save you from the pain).

Basic CMS
Framer’s CMS works for blogs and small sites, but anything bigger starts to feel cramped. If you are looking for complex structures, relationships, or enterprise-level content operations, you’ll hit the walls quickly.

Not built for serious eCommerce
It can handle a simple store, but anything custom, multi-variant, or large-scale becomes a hackathon. If you’re planning real eCommerce, you’ll want something sturdier.

Only friendly for designers
If you’ve never touched design tools, the UI has a learning curve, and there’s no deep tutorial to hold your hand. You’re on your own after the basics.

Limited advanced features
Things like user roles, workflows, or deep automation are difficult on Framer. Great for designers; less great for anyone who needs serious operational features.

Small plugin ecosystem
The community is growing, but nowhere near Webflow or mature CMS platforms. If you need niche integrations or extensions, expect roadblocks or custom work.

Not suited for complex or multi-language sites
As soon as you need structured data, heavy localisation, or custom code, Framer starts to feel restrictive. Headless CMS platforms handle this far better.
Key advantages
ButterCMS is one of those headless CMS platforms that genuinely nails the onboarding experience. We've seen content teams go from zero to confidently building pages and blog posts within a few hours, which is rare in the headless world. The dashboard is clean, the API explorer is thoughtfully designed, and the starter templates for popular frameworks mean developers aren't starting from scratch every time.
From an agency perspective, the standout quality is how little hand-holding editors need after launch. The interface is intuitive enough that marketers can create pages, manage blog content, and handle SEO metadata without constantly pinging the dev team. The built-in blog engine is a genuine differentiator. Most headless CMS platforms treat blogging as an afterthought, but ButterCMS was originally built around it, and it shows in the quality of the authoring experience.
The API performance is consistently fast, and the SDK support across languages like JavaScript, Python, Ruby, and PHP is solid. Their customer support team is also notably responsive and genuinely receptive to feature requests, which is something we don't often see from CMS vendors. For small-to-mid-sized projects where you need a reliable content API without overcomplicating things, ButterCMS delivers.
We'd particularly recommend it for teams that need a polished blog alongside structured page content, and who value simplicity over infinite extensibility. It's a CMS that knows what it is and does that thing well.

Exceptionally easy onboarding
Content teams can be productive within hours, not days. The dashboard is clean and the learning curve is one of the gentlest we've seen in headless CMS land.
Built-in blog engine
Unlike most headless platforms where you have to model blog content from scratch, ButterCMS ships with a purpose-built blog engine that includes categories, tags, authors, and SEO fields out of the box.

Fast and reliable content API
The read API is consistently quick with global CDN delivery. For content-heavy sites, the performance is solid and predictable.

No seat limits on any plan
Every plan includes unlimited users, which is genuinely unusual in this space. You won't get punished for growing your content team.

Responsive customer support
Their support team is quick to respond and genuinely open to feature requests. We've seen roadmap items added based on customer feedback, which builds real trust.

Strong SDK and framework coverage
Official SDKs for JavaScript, Python, Ruby, PHP, and more, plus starter projects for React, Next.js, Vue, Angular, and other frameworks that actually work out of the box.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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