Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

DatoCMS gives all the vibes of Prismic, but is somehow less flexible. It can feel like a glorified drag-and-drop schema builder. The moment you want to do anything mildly custom, the walls start closing in. And yes, the pricing stings. It scales fast, which is great for Dato, not so great for anyone trying to run a startup without selling a kidney.
The ecosystem is small, the extensions are thin, and deeper customisation often turns into “well, I guess we’re building that ourselves.” There’s no real visual editor, no guardrails for inactive billing, and once your project grows, you quickly realise drag-and-drop doesn’t magically give you validation or extensibility. If you need something genuinely custom or long-term scalable, there are better choices. Just contact us before you start one of the most expensive journeys.

DatoCMS hits a ceiling fast if you need deeply custom logic. The drag-and-drop model is convenient, but it doesn’t give you the freedom a code-first setup would.

Costs scale with usage, which can get painful quickly for growing sites. Traffic spikes = surprise bills.

While the UI is simple, the API-driven side demands more technical understanding. Non-developers may struggle once things get complex.

Out-of-the-box features only go so far. More advanced workflows often require plugins or custom development to bridge gaps.

Great for small–mid projects, but larger, more demanding setups can outgrow what DatoCMS offers out of the box.

Certain frameworks and tools need careful configuration, and edge cases appear more often than you’d expect in more mature CMS ecosystems.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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