Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Contentful to Agility CMS
Key pain points
With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is that the developer has built it incorrectly, as it has a whole host of opinionation that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.

Potentially high costs
Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams
If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Key advantages
Agility CMS is one of the few headless CMS platforms that genuinely tries to bridge the gap between developer freedom and editor autonomy. The standout feature is built-in page management, something most headless CMS tools completely ignore. Editors can create and manage pages, control the sitemap, handle SEO fields, and arrange modular components on pages without needing a developer to wire everything up. That alone saves us a ton of back-and-forth on client projects.
The Next.js integration is solid and well-maintained. The SDK handles page routing, preview mode, and image optimization out of the box, and getting a starter site running takes minutes rather than hours. The content modeling interface is intuitive enough that even non-technical clients can understand and extend models without hand-holding, which is rare in the headless space.
Support is genuinely excellent. The team is small enough that you get real humans who know the product inside out, not a ticket queue that disappears into the void. For agencies that need to move fast and hand projects off to client teams, that responsiveness matters. The API request limits are generous too, with high request allowances across all plans, so you're not constantly worrying about overage charges like you would with some competitors.
We also appreciate that Agility takes a pragmatic approach to headless. It doesn't try to be everything, but it does the core CMS job well and stays out of your way when you need to build custom functionality around it.
Built-in page management
The only headless CMS with native page management. Editors can build and manage pages, control the sitemap, and arrange modular components without developer involvement.

Strong Next.js integration
First-class Next.js SDK with automatic preview mode, image optimization, and page routing. Getting a project scaffolded takes minutes, not hours.

Intuitive content modeling
Visual schema modeler that maps to JSON. Non-technical users can understand and extend content models without needing a developer to walk them through it.

Excellent support team
Small, responsive support team that actually knows the product. You get real answers quickly, not generic ticket responses that take days.

Generous API limits
Generous API request allowances across all plans. No surprise overage bills or throttling when traffic spikes, which removes a common headache with usage-based competitors.

Built-in SEO and redirect management
SEO fields, sitemap editing, and URL redirect management are native to the CMS. Editors can handle these without a separate tool or developer intervention.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
Case Study
View Case StudyMigrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Case Study
View Case StudyFrom Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

Case Study
View Case StudyHelping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.

Case Study
View Case StudyHow we helped the fastest growing online cycling community, push the editorial velocity to new heights.
