Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From ButterCMS to Sitecore
Key pain points
Where ButterCMS starts to show cracks is when projects grow beyond its comfort zone. The content modeling is adequate for straightforward use cases, but it lacks the depth and flexibility of platforms like Sanity or Contentful. Components are only available for pages, not collections or blog posts, which creates frustrating inconsistencies when you're trying to build a cohesive content architecture. The 1,000 content field limit, even on expensive plans, can become a real ceiling for ambitious projects.
The platform's smaller ecosystem is a double-edged sword. While anyone who knows JavaScript can work with the API, you won't find the same depth of community resources, plugins, or third-party integrations that larger platforms offer. Media management is also noticeably behind, with no bulk upload capability and limited asset organisation tools. For agencies managing multiple client sites, these paper cuts add up quickly.
There have also been transparency concerns. In 2024, a DNS incident affected thousands of sites using ButterCMS, but their status page showed no downtime. That kind of communication gap is a red flag for any team relying on a third-party CMS in production. The pricing, while competitive on the surface, can feel steep for smaller teams once you move past the limited free tier, and the jump between plans isn't always proportional to what you get.

Limited content modeling flexibility
Components are only available for pages, not collections or blog posts. This creates awkward workarounds when you need consistent structured content across different content types.

Content field limits on all plans
Even the most expensive plans cap you at 1,000 content fields. For complex, multi-locale projects this ceiling arrives faster than you'd expect.

No bulk media upload
The media library only supports single-file uploads with limited organisation tools. Managing assets across a large site becomes tedious quickly.

Small ecosystem and community
Compared to Contentful or Sanity, the community is tiny. Fewer plugins, fewer tutorials, and fewer developers with direct experience means more problem-solving on your own.

Transparency concerns around incidents
In 2024, a DNS incident reportedly affected sites using ButterCMS, but limited public acknowledgement on their status page raised concerns about transparency. The details are difficult to verify independently.

Pricing jumps between tiers
The free tier is very limited, and paid plans start at $71 per month. For small projects or startups, the cost can be hard to justify when alternatives offer more generous free tiers.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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